Batchbook Social CRM Expands the Business of Personal Connections with App for HootSuite

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Now within HootSuite, teams in growing organizations can see full history of contacts, discover most active communicators, coordinate follow-ups across teams, save the best posts to Batchbook and more.

Batchbook social CRM

Important conversations can happen anywhere, and our new app gives small businesses and professionals the power to capture those exchanges and record them in Batchbook for future reference.

Batchbook today announced its social CRM software is now integrated with HootSuite, makers of the market-leading social media management system, enabling business teams to stay socially connected with their contacts on a more personal level. With greater insight into Tweets, Facebook posts and other social conversations, small businesses can build stronger relationships with the right people to grow their business.

The Batchbook application is available in the HootSuite App Directory, a collection of tools and applications that HootSuite users can add to their dashboard to create a customized experience. Users with the app installed can hover over a contact’s HootSuite avatar and then click on “Batchbook profile” to see and edit contact details, recent communications and outstanding To-Dos already saved in Batchbook. Similarly, new contacts can be added into Batchbook directly from the HootSuite dashboard. A nifty addition, users can also save Tweets or Facebook posts into their Batchbook account as communication records.

With well over 5 million global users spanning six continents, HootSuite helps teams engage with audiences and analyze campaigns across multiple social networks like Twitter, Facebook, LinkedIn and Google+ Pages from one secure web-based dashboard. Small business teams and entrepreneurs benefit from integrating their Batchbook customer database with HootSuite by being able to:

  •     See a relationship history with someone by looking at Batchbook contact details right in the HootSuite dashboard
  •     Perform more informed, and more personalized, follow-ups by looking at the back story for a contact including open tasks and past communications
  •     Save social posts and contact details to Batchbook right from HootSuite, making it easy for the rest of the team to have access to social conversations
  •     Take note of your most engaged social contacts and mark them as Champions in Batchbook

“Important conversations can happen anywhere, and our new app gives small businesses and professionals the power to capture those exchanges and record them in Batchbook for future reference,” said Pamela O’Hara, CEO and co-founder of Batchbook. “HootSuite’s users send more than 3 million messages through the dashboard each day. Those social posts and conversations, as well as emails, phone calls, notes and meetings are all critical data to save in your small business CRM. Giving business teams a full picture of the communications history will help them better tailor their outreach to customers, partners, suppliers, Champions and fans, engagement that builds a business.”

To get started, go to the App Directory after you log in to your HootSuite account and install the Batchbook app.

About HootSuite
HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. To learn more, visit

About Batchbook
Batchbook is a software company based in Providence, RI, founded in 2006. Their social CRM software is designed for small businesses and organizations. Batchbook provides an affordable, cloud-accessible solution that is easy to adopt as an individual or a team. Its feature set includes full contact details management, social integration, to-do list, advanced searching, list building and reporting. Batchbook takes a unique approach to contact management, encouraging users to maintain smaller lists, make more personal contact, and to build a culture of openness and teamwork.

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Christelle Lachapelle
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