The farmers gain direct access to the marketplace, which gives them a vested interest in the quality of their crops. It’s a win for farmers and a win for consumers, who gain a great cup of joe.
Lexington, MA (PRWEB) February 21, 2013
Daily Grommet, an online shopping site and product launch platform for innovative and undiscovered products has partnered with THRIVE Farmers Coffee, a farm to table specialty coffee company that sells special blends directly from coffee estates in Latin America.
THRIVE Farmers Coffee is brewing a new approach to selling coffee. Their model gives farmers a central role in the supply chain, which means better coffee for consumers and a better quality of life for the growers.
The idea came from THRIVE’s three founders: Kenneth Lander, a retired trial lawyer who moved with his family to a coffee farm in Costa Rica; Alejandro Garcia, a fifth-generation Costa Rican coffee farmer who invested in coffee-processing equipment to expand his family’s business; and Michael Jones, an entrepreneur whose father-in-law is a long-time Blue Mountain coffee farmer in Jamaica.
In their own way, each of the three founders realized that coffee farmers were missing the action, and they envisioned a more profitable system that has farmers involved from seed to cup -- including growing, harvesting, milling, roasting, and selling coffee. Their model protects the economic interests of the farmers, who can earn 10 times what they might make in a fair-trade model, and it lets consumers buy straight from the source.
THRIVE Coffee works with estate farmers in Costa Rica, Guatemala and Honduras. The farmers consign a portion of their harvest to Thrive, and in return, the farmers gain access to local processing and logistics resources and they share in at least half of the final sales price. The farmers gain direct access to the marketplace, which gives them a vested interest in the quality of their crops. It’s a win for farmers and a win for consumers, who gain a great cup of joe.
About Daily Grommet
Daily Grommet is a highly curated online marketplace and launch platform for products of great utility, style or invention that haven’t hit the big-time yet. Daily Grommet seeks out these unique products, carefully tests them, and produces a video review of each one telling the story behind its creation. Daily Grommet is rooted in the philosophy of Citizen Commerce whereby regular people form the commerce experience by suggesting products that reflect their values and interests. Citizen Commerce turns the typical top down retailer approach sideways, encourages global product innovation from small producers, and satisfies the consumer’s need to know the stories behind and origins of favorite products. The company was also just named one of the hottest sites of 2013 by Internet Retailer. For more information, visit http://www.DailyGrommet.com.