Boston, MA (PRWEB) February 21, 2013
Karmaloop.com, the leading online retailer for urban fashion and streetwear, today announced that the LRG Spring 2013 Collection will be available starting this month on the Karmaloop web site, http://www.karmaloop.com.
“Lifted Research Group, or LRG, is a giant in streetwear fashion,” said Karmaloop president Greg Selkoe. “LRG clothing has been at the forefront of urban fashion trends for the last decade and their Spring 2013 Collection continues to impress.”
Founded in 1999, LRG produces streetwear fashion and accessories, promotes underground recording artists and sponsors a professional skateboarding team. In 2007, the company was number five on Entrepreneur magazine’s Hot 500 list of fastest-growing companies.
The theme for the Spring 2013 Collection, “Explore-Dream-Discover”, is an extension of the brand’s support of independent culture and its attempt to “place the spotlight on individuals making their own lane by using impeccable style”, as the company’s Facebook page attests.
“LRG clothes are about a way of life,” says Selkoe. “It’s about forgetting what’s familiar and embracing the unexpected. As they say at LRG, the final destination doesn’t mean a thing if you don’t enjoy the journey. At Karmaloop, we’re proud to be one of the leading retailers of this innovative brand.”
The LRG 2013 Spring Collection is led by graphic knits and functional wovens and features buttondown LRG shirts in plaid and solids, LRG jackets, graphic LRG hoodies, denim and chinos.
LRG has published an online lookbook of their new collection as well as a video of the photo shoot, which features Pac Div, a Southern California rap group, and professional skaters Jack Curtain and Tony Sandoval. Both can be viewed at http://www.L-R-G.com.
Karmaloop.com is the leading online retailer for global urban fashion and streetwear, with more than $130 million in annual sales. Karmaloop receives more than 4.5 million unique visitors from 40 countries each month, and retails more than 500 brands designed for the "Verge Culture” -- a multicultural demographic that is 18 to 34 years-old and often referred to as the first generation that grew up with the Internet. Founded in 2000, the Karmaloop family of websites today includes the internet television station KarmaloopTV, the women’s fashion site MissKL, the menswear boutique Boylston Trading Company, the flash-sale site PLNDR, the online skateboard retailer Brick Harbor, and the independent marketplace Kazbah.