Innovative Webcam Light Begins Preselling

Consumers can now pre-order the Swan Light, a unique webcam light designed to solve one of the biggest annoyances with video chats: poor lighting. To the rescue of video chatters everywhere comes the Swan Light (http://theswanlight.com).

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“My company is in the innovation development business, and we see thousands and thousands of inventions. It’s rare that one makes me stop short immediately and think, There’s a huge need for this, we can execute this product—and I want one.

MANCHESTER, NH (PRWEB) February 22, 2013

Video chatting is exploding in popularity—and destined to grow even more with 80 percent of laptops now equipped with webcams, as well as most smartphones and tablets. And it’s hitting businesses. The BBC just reported that 52 percent of Human Resources manager are now video interviewing, up from 11 percent just a year ago.

While the convenience, intimacy, and emotional power of webchats can’t be denied, there are definitely shortcomings. One of the biggest issues is poor lighting: Lighting at the wrong height and placement, too dark, too glaring. The result is that participants generally look bad.

The Swan Light solves all those problems. Developed by a clever mother-daughter team—with the help of industrial design firm Helix and innovation consultant Big Idea Group—the Swan Light combines LEDs with a stand that supports smartphones and tablets for hands-free use. The Swan Light works just as well with laptops and desktops, sitting directly behind computers.

And whatever the device, the Swan’s soft light (with adjustable angle and intensity) provides natural, flattering illumination. It even folds flat, for on-the-go chats. It also sets up in seconds for fast, easy use.

An innovative product deserves an innovative launch. Helix Design and Big Idea Group have launched a preselling campaign for the Swan Light to raise manufacturing funds. Supporters can contribute at seven different levels, from $1 to $500, receiving rewards that include products, tip sheets, even consulting help for an innovation project.

Big Idea Group’s CEO Michael Collins notes, “My company is in the innovation development business, and we see thousands and thousands of inventions. It’s rare that one makes me stop short immediately and think, There’s a huge need for this, we can execute this product—and I want one. The Swan Light hit all those buttons with me.”

One early tester was Shelley Hunter, Content Manager for Giftcards.com. She reports, “I live on the West Coast, but my employer is on the East Coast. That means I can literally be in my pajamas when the video conference call starts. There’s no way I’m getting up at 4:00 AM to shower and put on makeup. So I do my best, and the Swan Light really helps. I tested out the prototype and can’t wait to get my hands on one of my own.”

Money from the presell will be used to finish engineering the product, then go towards manufacturing. The preselling continues until April 1 on the Swan Light website (http://theswanlight-donate.com/projects/help-fund-the-swanlight/).

HELIX DESIGN assisted in the development of the Swan Light. Founded by multi-patent owner Joe Schappler, Helix Design has a long list of awards to its credit over the years. Their recent design for DeLorme’s http://www.DeLorme.com inReach two-way satellite communications device alone snagged Helix a number of prestigious achievements.

BIG IDEA GROUP (BIG) licensed The Swan Light and has aided in developing and funding the invention. BIG helps inventors, businesses, and entrepreneurs prep innovations for successful crowdfunding campaigns. BIG is a past recipient of a Business Excellence Award from the New Hampshire Business Review.


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