Point7West Sets New Standards for College Recruitment

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Directed at a young-adult market and their parents, Point7West has produced a 60-second bold, fun and unique national recruiting video for Colorado State University at Fort Collins.

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“Point7West has extraordinary and talented people who are able to not only push the envelope, but also are nimble in their ability to work with a broad scope of projects, always bringing new ideas to the table."

Directed at a young-adult market and their parents, Point7West has produced a 60-second bold, fun and unique national recruiting video for Colorado State University at Fort Collins. Breaking from the traditional norm, the video sets a new standard for engaging a more technologically savvy and social-media connected demographic. In addition to the 60-second video, a complimenting 30-second video has been produced to air on broadcast television. The strategic videos will be used in new media and non-traditional platforms such as in social media marketing, and will be featured on Jumbotrons during popular sporting events.

“Traditional recruitment videos don’t speak to the demographic they’re targeting. We wanted to reach a young, high-energy demographic with a video that played to those strengths,” says Brad Shattuck, President of Strategic Media, advertising agency for Colorado State University at Fort Collins. “Point7West has extraordinary and talented people who are able to not only push the envelope, but also are nimble in their ability to work with a broad scope of projects, always bringing new ideas to the table,” Shattuck furthered.

Colorado State University at Fort Collins is top tier land-grant institution and Carnegie Research University located on the Front Range of the Rocky Mountains. In 2011 - 2012 the university awarded more than 13,000 degrees, ranging from bachelors, masters and doctoral, from its 8 colleges housed on campus. Along with professional programs offered in veterinary medicine, occupational therapy, journalism, agriculture and construction management, the university is home to award-winning research in infectious disease, atmospheric science, clean energy technologies, environmental science and biomedical technology that attracted more than $300 million in research funding annually.

With a record-setting 21.6 million students anticipated to attend American colleges and universities during the 2012 - 2013 school year, standing out as the best higher-education opportunity is imperative for enrollment. Fresh and bold messaging paired with creative and exciting visuals along with strategic video placement is a crucial recruitment tool. As a video agency, Point7West has expertly developed results-yielding video solutions for educational institutions across the nation, including West Liberty University, Lynchburg College, and UC Irvine Medical Center.

About Point7West

For more than a decade, Point7West has specialized in providing strategic video solutions for over 250 companies nationally and abroad, producing award-winning, creative videos for businesses and other organizations in a wide range of industries. Point7West video production services can help strategically launch new products, refresh a brand, increase sales, raise money, recruit employees, and raise awareness.

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Jackie Robles
Point7West
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