"What is the economic impact of SEM services? Is it worth it?" - Live webcast for digital marketers at Digital Marketing Depot, February 28, 1 PM EST

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When a global direct response company hired an outside agency for its SEM services, what were the results? Was it worth it? Live webcast on February 28 will reveal the answers.

Digital Marketing Depot webcast, February 28 on the value of outside SEM services

What is the Economic Impact of SEM Services? Is it Worth It? Live webcast, February 28 - 1 PM EST

On Thursday, February 28 at 1 PM EST, Digital Marketing Depot presents "What is the economic impact of SEM services? Is it worth it?," a live webcast that looks at the impact of using outside search engine marketing services.

Registration is free and is open at Digital Marketing Depot.

Using an outside source for search engine marketing (SEM) services can help search campaigns take that leap from average to an incredibly valuable and quantifiable investment. But how do digital marketers justify the cost to management? Can they show a positive economic impact resulting from an SEM or paid search services contract?

Commissioned by the Covario search agency, Forrester Consulting used its Total Economic Impact™ (TEI) methodology to produce a case study that focuses on the financial impact and return on investment of Covario’s SEM services for a global direct response company.

Featured on this LIVE webcast will be Forrester’s TEI Project Director, Reggie Lau, who will walk you through the financial impact of Covario’s paid search program for this global direct response company. Reggie will explain the financial model and the framework of the study so you will be able to assess your personal potential Total Economic Impact using techniques similar to those that will be illustrated in the case study.

To complement the TEI case study findings, guest speaker Forrester Vice President and Principal Analyst Shar VanBoskirk, a leading global authority in search marketing, will kick-off the webinar with some preliminary comments about the recent evolution of search into what she calls “Discovery Marketing.”

Topics will also include the benefits of ongoing, continual SEO site audits; the critical elements to watch for to maintain a healthy website; and, how to free up valuable resources with automated site audits.

The webcast will last approximately 50 minutes and will include a live Q&A session with Forrester following their presentations.

This webcast is sponsored by Covario, Inc. Covario is an award-winning, full-service search marketing firm that provides Fortune 500 companies with software and agency service solutions for organic search engine optimization (SEO), social media programs, display advertising and paid search advertising (PPC).

About Digital Marketing Depot and Third Door Media:

Digital Marketing Depot is the premiere resource center for digital marketing strategies and tactics, providing whitepapers, research reports, and webinars for digital marketers and advertisers.

Digital Marketing Depot is a division of Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX West (San Jose, CA, March 11-13), SMX Advanced, SMX East and other SMX conferences. Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively.

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Claire Schoen
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