New Book Shows the Way for Small-Medium Business Sustainability

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Author Michael J Sheehan presents strategies to improve the professionalism and efficiency of SMEs

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Small and medium enterprises, by their nature, are often more adversely affected by sudden changes in market conditions than their larger corporatized counterparts. The “mom-and-pop” nature of many modest operations can also use an increase in professionalism. In Sustainability and the Small and Medium Enterprise (SME) Becoming More Professional, author Michael J Sheehan offers ways to help SME owners and operators change and improve the prospects of their businesses and their long-term outlook in the ever-changing conditions of the global economy.

Sheehan states that SMEs need to become more sustainable, and that they need to become more professional in their outlook and approach in order to reach that goal of sustainability. Through this process, they will be better able to deal with the instability, complexity, ambiguity and uncertainty of change and the increasing pressures it brings about. In this work, the author outlines what he means by sustainability and professionalism, and presents strategies for how SME owners and managers might become more professional by focusing on the development of their own, and their employees’, “soft skills.” The author also draws from a range of business theories to support his arguments and his propositions, and offers comprehensive methods by which SME operators can change their existing system to meet the evolving conditions of the free market in all its volatility and unpredictability.

In this ever-changing world, with the competition brought about by encroaching larger businesses and the difficulties posed by intrusive big government regulations, small and medium enterprises need all the help they can get in order to not just survive, but also prosper in the face of their opposition. Sheehan shows readers, whether they be SME operators or those still aspiring to start their own businesses, how to face these challenges in Sustainability and the Small and Medium Enterprise (SME) Becoming More Professional.

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About the Author
Michael J Sheehan is a researcher and author. After 15 years as an academic in Australia and the UK he now runs his own small business, Workplace Behaviours 4 Sustainable Organisations. Sheehan’s parents were small business owners for most of their working lives. He was raised with an ethos of service to the customer and a philosophy of the customer is always right. He was also raised to value add. While most of his adult life has been spent working in large public and private sector organisations, he has for a long time been fascinated by the workings of small businesses.

Sustainability and the Small and Medium Enterprise (SME) Becoming More Professional * by Michael J Sheehan
Publication Date: February 16, 2013
Trade Paperback; AU$29.99; 215 pages; 978-1-4797-6238-5
Trade Hardback; AU$49.99; 215 pages; 978-1-4797-6239-2
Ebook; AU$3.99; 978-1-4797-6240-8

Members of the media who wish to review this book may request a complimentary paperback copy by contacting the publisher at 1-800-618-969. To purchase copies of the book for resale, please fax Xlibris at (02) 8088 6078 or call 1-800-618-969.

Xlibris books can be purchased at Xlibris bookstore. For more information, contact Xlibris at 1-800-618-969 or on the web at

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