Many businesses look at SEO [search engine optimization] as an online trick that instantly translates into increased web traffic and higher SERPs.
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Toronto, Ontario (PRWEB) February 21, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to release a tip sheet of its top competitive strategies for niche online marketing.
“Many businesses look at SEO [search engine optimization] as an online trick that instantly translates into increased web traffic and higher SERPs [search engine results pages],” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “The Internet is a competitive, aggressive arena with every business vying for top SERPs—as a result, SEO is never spontaneous. To have SEO success, small- and medium-sized businesses need to take a proactive approach to developing a long-term, targeted niche SEO strategy.”
As the experts at Numero Uno Web Solutions note, the Internet has created a level playing field and opened up a world of opportunity for small- and medium-sized businesses. That said, there are a number of steps smaller brands can take to increase their odds of success with their niche online marketing efforts.
“To stand out in the crowd, businesses need to brand themselves in a unique way; be the resource others turn to. Advanced SEO techniques won’t result in increased traffic and sales if businesses fail to develop distinctive, compelling, and engaging marketing plans,” says Wu. “A well-designed niche SEO marketing plan helps businesses stand out on SERPs, makes a site more memorable, enhances click-through rates, leads to back links, and increases sales. That could mean simply adjusting a marketing campaign, to redesigning a site, to starting from scratch.”
The Internet may open up the door to a global market, but it’s imperative that businesses focus on developing local SEO, say the Numero Uno Web Solutions experts. When searching for a local business, 59% of people (83% of those under the age of 35) turn to search engines first. Less than 10% visit a merchant’s site directly. Without a properly optimized local SEO campaign, customers could end up going to the competition. Local SEO tends to be less competitive and usually has the highest conversion rate. (Source: Sterling, G., “Search Dominates Other Sources for Local Information—Study,” Search Engine Land.)
Wu adds, “Imitation is the highest form of flattery. And it can give businesses a competitive edge with niche online marketing. Check out the competition; their links, keywords, content, social media channels, and partnerships to see what, if any, successful SEO techniques are being used. And consider what they’re not doing. A niche online marketing SEO campaign has a better chance of succeeding if you take a more educated approach.”
Wu concludes, “Niche SEO marketing is not a short-term strategy; it takes time, and it involves many different marketing techniques, channels, styles. Our experience and years of market research show that niche online marketing campaigns can significantly improve SERPs, repeat customers, and sales.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).