Superbreak Expands Short Breaks for Mother’s Day 2013

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As Mother’s Day 2013 approaches, Short Break Specialist Superbreak reports increased demand for indulgent short breaks and online gift vouchers.

Mother's Day Packages with Superbreak

In the run up to Mother’s Day on 10th March 2013, Superbreak’s product range of Mother’s Day Breaks and family orientated hotel deals have seen an increase in sales due to seasonal demand. Treating mum has now extended far beyond traditional Mother’s Day gifts such as flowers and chocolates and Superbreak has prepared to cater for this trending market.

The short breaks specialist gathered a selection of their most relaxing, indulgent and family orientated breaks for their Mother’s Day 2013 range. With various packages offering value added extras such as afternoon tea, spa treatments and dinner, Superbreak hopes their Mother’s Day packages will offer customers even more value for money when treating their mum this Mother’s day. For as little as £44.50 per person, Superbreak customers can book a one night 4* break in the Yorkshire spa town of Harrogate including a free traditional Afternoon tea.

The range also includes memorable experience breaks such as the Harrod’s Tour and Champagne Tea package and the Chelsea Flower Show package. All packages within the range are based around the concept of spoiling mums to something special.

As well as an increased demand on relaxing short breaks, Superbreak has also seen a substantial boost in sales for their online gift vouchers. In 2012, gift vouchers sales were up +27% in the week leading up to the Mother’s Day weekend versus 2011 and sales for this year are already encouraging.

Superbreak’s Online Marketing Manager, Khalid Amin commented “Mother’s Day is a key date for us now with a growing group of customers who are happy being more adventurous in their choice of Mother’s Day gifts. Our mum-friendly spa breaks and afternoon tea packages have proved popular so far as gifting options this year but the gift of choice in 2013 for Mother’s Day is easily our selection of ever popular gift vouchers”.

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for city breaks UK and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking weekend breaks in England in a range of 2-5 star hotel accommodation for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from hotels in Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at The O2 arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:

Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043

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