Hidden Hearing Respond to Study That Links Brain Training to Better Hearing

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Experts in private hearing healthcare, Hidden Hearing, have responded to a new study that has linked brain training with better hearing in old age.

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If you believe your hearing is being impacted by age or anything else, it’s important to get your hearing tested

A new study from the Auditory Neuroscience Laboratory at Northwestern University in Evanston, Illinois, has revealed that hearing loss in old age could be less severe if auditory training is undertaken.

Throughout the ageing process, brains slow down and one of the side effects is the inability to process fast-moving parts of speech. The most common problem is usually consonants at the beginning of words that sound alike such as ‘b, p, g and d’, especially with background noise.

However scientists have found that there can be an increase in neural speed following auditory training. They enrolled 67 people aged 55 to 70 years old who had no hearing loss or dementia into an experiment – half had two months of auditory exercise with Brain Fitness where they would listen to words and sentences with varying levels of background noise and repeat it back.

Following the initial training and repeated training afterwards, participants were found to understand 20% more words and could process about 15% more items on timed tests, showing a 50% increase in neural timing. The non-training group showed no improvements in any area.

A spokesperson from Hidden Hearing said:

“This research shows an interesting method to preventing the impact of age related hearing loss. It’s important to keep our brains active and alert. If you believe your hearing is being impacted by age or anything else, it’s important to get your hearing tested and find a solution so hearing impairment doesn’t affect the day to day enjoyment of your life.”

With more than 40 years’ experience in treating hearing loss, Hidden Hearing is entrusted with the care of more than 100,000 people each year. The firm has 84 hearing centres across the UK, all catering for a range of needs and budgets. Specialising in hearing tests and hearing aids, the company also offer a variety of hearing aid accessories and in 2005, became the first dedicated hearing retailer to be recognised as an Investor in People.

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Vicky Moore
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