Reaction™ by Viora to Be Featured on Access Hollywood

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Dr. Harold Lancer, Renowned Dermatologist of Los Angeles, CA to Demonstrate Reaction™ Treatments

Reaction by Viora

Reaction by Viora

It’s important that we’re treating clients with the best solutions available,” said Dr. Harold Lancer, MD, FAAD. “The CORE™ technology in Reaction™ is the most advanced, technologically sound solution on the market.

Viora, a world class provider of leading edge technologies in the Medical Aesthetic market, is pleased to announce that Harold Lancer, MD, FAAD, prominent Hollywood dermatologist, will be appearing on the popular NBC program Access Hollywood today to discuss the benefits of Reaction™ to physicians and patients. Reaction™ - a bi-polar multi-channel RF device – is the leading non-invasive solution for a broad range of medical aesthetic applications, including body and facial contouring, cellulite reduction and skin tightening.

Dr. Lancer will demonstrate Reaction™ on the widely syndicated TV show, while discussing the significant treatment benefits. Reaction™ patients can enjoy visible results with the assurance of fast, painless treatments with no downtime or anesthesia necessary. With Dr. Lancer’s patients regularly posing on the red carpet, Reaction™ is the ideal solution for ensuring that they are seen in the best light. The ability to work on both face and body, within one machine, makes Reaction™ the best answer to the questions of how to look younger, how to deal with cellulite and how to deal with loose and sagging skin, all while avoiding the risks and costs of more invasive surgical treatments.

“Patient care is a priority in my practice for me and all my staff. It’s important that we’re treating clients with the best solutions available,” said Dr. Harold Lancer, MD, FAAD. “The CORE™ technology in Reaction™ is the most advanced, technologically sound solution on the market and results with Reaction™ have been very gratifying – both for me and my patients.”

“Dr. Lancer is a renowned leader in the dermatology and aesthetic field. With his high-profile clientele, he does not have room for error when choosing aesthetic technology devices,” said Eliran Almog, CEO, Viora Inc. “We’re excited to be associated with Dr. Lancer and are proud in Reaction™’s ability to make a difference to his patients looking for non-invasive aesthetic treatments that are effective.”

About Dr. Harold Lancer
Harold Lancer, MD, FAAD is the expert that Hollywood’s most recognizable faces (and bodies), trust to preserve and enhance their looks, their image and their careers. A medical graduate of the University of California, San Diego, Dr. Lancer completed his Dermatology Residency at Harvard Medical School. He later completed a Plastic Surgery fellowship at the Tel Hashomer Hospital in Tel Aviv, followed by clinics in London at St. John’s Hospital for Diseases of the Skin. He returned to Southern California and received his board certification in dermatology in 1983 where he started his solo practice in Beverly Hills.

Published in several medical journals over the past 30 years, Dr. Lancer has served on the Medical Supervisory Boards of numerous corporations and is affiliated with Cedars-Sinai Medical Center and UCLA Medical Center. He is a member of many esteemed national and international organizations including the Society for Dermatologic Association, International Society of Dermatology, American Society for Dermatologic Surgery, The American Society of Cosmetic Dermatology and Aesthetic Surgery.

About Reaction
Viora’s Reaction™ is designed for non-invasive body contouring and skin tightening treatments and is the only device of its kind featuring the new-age CORE™ (Channeling Optimized RF Energy) technology combined with vacuum therapy. Reaction™ is currently available in over 50 countries and is endorsed by leading physicians and dermatologists worldwide. Physicians can learn more about RF for skin tightening, cellulite and circumferential reduction for face and body by attending a CME workshop sponsored by the National Society of Cosmetic Physicians. For more information, visit

About Viora
Viora is a market-leading manufacturer and technology provider of microdermabrasion, electro-mesotherapy, light-based and advanced radiofrequency systems for the global aesthetic and medical markets. All of the products are developed by a team of veteran engineers in the industry as well as medical experts including physicians, surgeons, dermatologists, medical researchers and independent clinical directors. For more information, visit

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