CBT News Reports on Inaugural JD Power and Associates Study

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Car Biz Today reports on first-ever Social Media Benchmark Study conducted by JD Power and Associates.

More than 23,000 American consumers were recently surveyed in the first JD Power and Associates Social Media Benchmark Study. The study examines how consumers use social media to connect with companies in six major industries to measure social marketing and social servicing interactions.

CBT News reports on today’s show that the study reveals 23 percent of respondents claim they use an automaker’s Facebook page to gather information about a company, 14 percent use a dealer’s social media page for information and approximately 50 percent of respondents say they gather information from their primary site, like review and rating websites, to help them make a purchase decision.

Car Biz Today also reports most automotive consumer’s reviews and ratings on a website are used as an information resource more than any other industry.
For more on this story, visit http://www.CBTNews.com.

CBT News/Car Biz Today, is an online news source dedicated to providing the retail automotive industry with news, training and event coverage through various forms of multi-media journalism. The online news source has more than 25,000 subscribers made up of new car dealers and their personnel. CBT News is home to award winning broadcasters and is headquartered in Atlanta, Ga.

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Victoria Rodgers
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