New York, New York (PRWEB) February 21, 2013
BrandWizard, the brand management systems specialist within Interbrand, the world's leading brand consultancy, is pleased to announce that they have been recognized by Gartner in their 'Magic Quadrant for Resource Management' report. Published January 30th, 2013, the report assesses a company's ability to orchestrate and optimize internal and external marketing resources, commonly referred to as Market Resource Management (MRM). The MRM Magic Quadrant model evaluates organizations on each of MRM's core competency areas, including:
· Planning and budgeting for marketing activities and programs (strategic planning and financial management)
· Creating and developing marketing programs and content (creative production management)
· Collecting and managing content and knowledge (digital assets, content and knowledge management)
· Fulfilling and distributing marketing assets, content and collateral (marketing fulfillment)
· Measuring, analyzing and optimizing marketing performance (MRM analytics)
Commenting on BrandWizard's inclusion on Gartner's 'Magic Quadrant', Louise Gillis, Director of Strategic Consulting at BrandWizard said, "We are thrilled to be recognized by Garter for a second consecutive year. A milestone of our growth in the past year has been the creation of a new prepackaged solution, allowing for faster speed to market and cost savings as well as our new product offering of Virtual Workspaces where creative teams can share works-in-progress, comment, and collaborate in real-time."
Acting as the digital arm of Interbrand Corporation since 1998, BrandWizard combines branding and Digital Asset Management (DAM) to bring technology solutions to brand management challenges. While DAM is certainly not a new concept, we believe it is evolving from a basic storage space for brand guidelines and elements to collaborative marketing workspaces. As the leading provider if brand management platforms, BrandWizard is on the forefront of this shift in the market. For the past 15 years, BrandWizard has built customized brand portal solutions for global and multi-brand organizations. Our extensive experience informs our best-in-class core offering: an off-the-shelf Brand Center built with your primary requirements in mind.
For more information on Gartner's 'Magic Quadrant for Marketing Resource Management' report please visit http://www.gartner.com
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.