Leia Lingerie Supports Freya Deco Bra Campaign

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Leia has announced that it is backing lingerie brand Freya in their 365 Days of Deco campaign.

Leia Lingerie with Freya Lingerie - Deco 365 days

At the heart of the 365 Days of Deco campaign is a dedicated microsite, freyadeco365.com This features a gallery giving an in-depth look at all the bras in the Deco collection.

The Deco bra collection from Freya – a consistent seller for Leia - offers women a variety of styles to match practically any outfit. To promote this, the 365 Days of Deco campaign sets out to show women that they can be free to wear whatever they want every day of the year.

Leia principally retail through their website, leialingerie.com, offering a wide product range that allows women to buy lingerie online, buy swimwear online and buy sportswear online. Leia has revealed that the Deco bra is its third best-selling item, with the range’s basic black option proving most popular, followed by the pink colour Deco pomegranate bra.

At the heart of the 365 Days of Deco campaign is a dedicated microsite, freyadeco365.com This features a gallery giving an in-depth look at all the bras in the Deco collection. Visitors can watch a video showing how Deco can suit their style no matter what the season, while the mobile microsite is available in four languages and integrated with Facebook.

The campaign also sees the launch of the Deco Style Wall, where fans can win prizes by showing their style and talking about how Deco could support their outfit. Fans can upload a photo of themselves in a favourite look, either wearing Deco under their outfit, or with a comment on which Deco bra they’d choose for that look. Freya will then select shots to feature on the Style Wall. The chosen entrants could also appear in one of the quarterly campaign adverts, with the chance to win a Deco set, the entire Deco collection or a £1,000 shopping spree with a stylist.

Freya launched Deco in 2009 and since then the brand has sold consistently well at Leia’s online boutique. For the last few seasons, new styles such as Deco Hatty, featuring a pretty stripe detail and buttons for a cute tailored look, have performed well and it is expected other new collections such as Deco Shape (the collection’s first shape wear design) will prove just as popular.

Nigel Addison from Leia lingerie said, “Whilst the lingerie market is flooded with t-shirt bras, there is nothing else available that caters specifically for larger cup sizes that offers the same fit, quality or design of the Freya Deco bra. What makes Deco so different to others is the size ranges it’s available in, going from a 28- 38” back and going all the way up to a GG cup. Deco’s smooth seam-free cups and great shape are the reasons why it is a choice for women all over the world.”

About Leia
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online, buy swimwear online and buy sportswear online – all whilst offering an affordable boutique experience. Sizes range from an A to a K cup. Leia principally retail through an online store, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre. To find out more about Leia, visit http://www.leialingerie.com.

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Holly Henstock
Leia Lingerie
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