Businesses that want to promote their company outdoors with custom labels need to consider three key things: visibility, durability, and adhesion,” says Matt Marcus, Senior Vice President at Print360.
Denver, CO (PRWEB) February 25, 2013
Print360 printing industry specialists realize that making custom labels can be a cost effective way for business professionals to engage in outdoor promotions. However, Print360 cautions marketers that making custom labels that can withstand outdoor conditions requires special considerations. As a result, Print360 releases three key best practices for making custom labels to promote businesses outdoors.
“Businesses that want to promote their company outdoors with custom labels need to consider three key things: visibility, durability, and adhesion,” says Matt Marcus, Senior Vice President at Print360. “Poorly designed or damaged labels are difficult to read so businesses won’t get a good return on investment. Whether you’re talking about custom bumper stickers, custom car decals or custom car magnets, you must keep those three key principles in mind,” he says.
1) Maximize Visibility with Custom Bumper Stickers: When designing a promotion, businesses may find that the finished product is not visible to customers, so make custom bumper stickers that take visibility into consideration. To increase the visibility of your outdoor labels, use colors that will stand out in your lettering. Avoid colors that are too bright, as these can be difficult to read in bright sunlight. Pastel colors are often too faint to read at a distance as opposed to bold, primary colors. If motorists have to squint or strain to read the bumper sticker in front of them, then the business promotion is not optimized. Also consider font size. Make letters taller for distance reading.
2) Ensure Durability with Custom Car Decals: Outdoor labels need to be able to endure temperature changes and environmental stressors, including rain, snow and sunlight. Custom car decals provide a way to eliminate these environmental stressors while continuing to reach an audience on the move with a business promotional effort. While custom window decals must meet the same visibility requirements that are important for custom bumper stickers, including color considerations and font size requirements, they could be produced without as much weatherproofing or UV protection.
3) Verify Adhesion for Custom Car Magnets: Some companies choose to make custom labels that adhere to surfaces as magnets rather than stickers, allowing for more flexibility. Like any outdoor label, custom car magnets must remain durable to endure a range of conditions and their adhesiveness must be strong enough to stay attached at high speeds. “Customized magnets are popular items and we’re currently offering a 20% off site-wide sale at Print360.com, so this is a great time to try new things,” says Marcus. “Simply use discount code GET20NOW at checkout, which can apply to any product” he adds.
Print360 specializes in custom labels and printed products, including playing cards, bumper stickers, business cards, buttons, product labels, envelopes, letterhead, custom magnets, mailing labels, post-it notes, return address labels, stamps and window decals. Operating in several state-of-the-art printing facilities across North America, Print360 utilizes both off-set and high-speed digital printers to meet a variety of product needs with fast turnaround times. The quality of Print360 products is a result of its team of talented print industry experts, some with more than 30 years of printing experience. Combining this expertise with high quality production capabilities, Print360 maintains its affordable prices and speed. For more information, visit Print360.com and find Print360 on Facebook, Twitter (@Print360), and Google+ for exclusive special offers.