New custom labels and stickers command attention, says Tammie MacLachlan, Lightning Labels Customer Service Manager.
Denver, CO (PRWEB) February 26, 2013
Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to take advantage of St. Patrick's Day to give products a festive temporary makeover.
While Valentine's Day may have just passed, it's never too early to start planning the next marketing campaign. With the gift-giving holidays out of the way, brands now have the opportunity to try new, fun custom packaging ideas.
St. Patrick's Day is an especially important holiday for brands because unlike Valentine's Day or Mother's Day, it's not centered exclusively around one target audience like couples or moms. Every age group and demographic celebrates the holiday in a variety of ways. Brands can take advantage of incredible marketing opportunities on St. Patrick's Day by revamping printed stickers and labels.
"Young families, couples and friends all celebrate St. Patrick's Day, which means brands have more audience targeting options," says Tammie MacLachlan, Lightning Labels Customer Service Manager. "In addition, seasonal packaging always creates a sense of urgency in consumers, because they realize the holiday and the special version of a product won't be around for long. Even if consumers aren't looking for festive products next month, new custom labels command attention. Lightning Labels can help companies effectively reach shoppers by providing them high-quality, unique and fun stickers and labels for their products."
4 St. Patrick's Day Marketing Ideas for Custom Labels:
By embracing holidays on product custom labels, manufacturers tell consumers that a brand is festive, fun and unique. As marketers ponder which angle to take next month, consider these tips from Lightning Labels:
1. The Luck Of The Irish
The four-leaf clover is a great symbol to incorporate into products' packaging next month. Marketers can use the image to help consumers understand how "lucky" they are to find the product. Consider adding text that states how fortunate the company is to have such great followers and fans and thank them. Consumers will appreciate this, which can boost brand image.
2. Saving Big Time
Green is a great color for marketers because it can be associated with so many things, including money. St. Patrick's Day is a great time to inform consumers how affordable and valuable a product is, so don't forget to mention it on custom stickers and labels. For example, can consumers get many uses out of the product? Does buying a product eliminate the need for shoppers to purchase several other items?
3. Promote Sustainability
Green is also the color of eco-friendliness, a characteristic millions of consumers value and look for when they shop online and in stores. St. Patrick's Day is a great time to remind them of how and why products respect the environment.
Lightning Labels is committed to embracing sustainable practices and carries EarthFirst PLA, an eco-friendly label material made from corn instead of petroleum.
4. Help Consumers Celebrate
Across the country, St. Patrick's Day is a time to unwind with a pint or two and celebrate. Embrace the party spirit by letting product packaging show consumers how the brand fits into the holiday. For, example, maybe a food product goes great with a traditional Irish beer, or maybe it helps consumers recover after a little too much liquid cheer.
Revamp Product Packaging Without Depleting A Pot Of Gold:
Lightning Labels is offering a deep discount that runs through March 1, 2013. Take 15% off new label orders by using code PRESDAY15 at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.
About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.