Presents Web Re-design and Social Media ROI Tips at eTail West 2013

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Stephanie Pertuit and Katie Laird to present on website design and Social Media metrics topics to large e-commerce audience at eTail West 2013 in Palm Desert, California.

News Image is passionate about marketing experimentation; eTail attendees will connect with some interesting actionable ideas to take home. ~Stephanie Pertuit (, the world’s largest online window covering store, is sharing their online marketing expertise with three presentations at eTail West on February 25th to February 28th, 2013.

Stephanie Pertuit, Online Marketing Manager at, will present on the art of website re-design with her presentation entitled ‘The Science of Website Design – Merging Creativity and Experimentation for Better User Experience’ on Monday, February 25th.

The example-rich design presentation covers her unique bite-sized re-design strategy and aggressive testing schedule, as well as giving attendees a deeper understanding of the importance of company culture in online marketing success.

“The team is a group of passionate marketing experimenters,” Pertuit said. “The lessons we have learned on what website tests to conduct, when and for how long will give attendees some actionable ideas to take home to their own design and development teams.”

Katie Laird, PR and Social Media Marketing Manager at, will share her Social Media strategy and insights with eTail West attendees on Thursday, February 28th. In the ‘Planning And Completing A Successful Social Program’ session, fellow panelists Dave Heber from and Cheryl Mainland from will share best practices, toolkits and challenges in the social sales space.

Immediately following the Social Media planning panel, Laird will also lead a ‘Search for the Holy Social Media Grail’ analytics discussion. This presentation will cover the Social media ROI journey that has taken in its quest for the balance of excellent customer experience and profitable social activities.

“Every Social Media team is faced with identifying and building upon their very unique brand of social success,” Laird said. “I look forward to sharing some of the ways that evaluates the engagement and conversions sparked on social networks that keeps our customers, data analysts and service teams excited.”

Learn more information about eTail West 2013 event at JW Marriot Desert Springs in Palm Desert, CA here:

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