In today’s economy, driving cohesive marketing programs that deliver enhanced results, greater efficiencies and improved ROI is essential.
Lombard, IL (PRWEB) February 26, 2013
Stevens & Tate Marketing President Dan Gartlan and Internet Marketing Director Nicole Wagner have added the Life Services Network (LSN) Annual Meeting & Expo to their line-up of 2013 speaking engagements. Both presentations will occur on the first day of the expo, which will be held at Navy Pier in Chicago, Illinois from May 1-3, 2013.
Together the pair will present an informative two-part series focused on Attraction Marketing ([http://www.AttractionMarketingUS.com)—the innovative concept championed by Gartlan. It is described as the process of making a company, its products, services, and culture more attractive to prospects by driving a series of key marketing initiatives, utilizing talent and resources an organization already has in place. As experts in the senior living and aging care industries, Dan and Nicole will be tailoring their sessions specifically to match this targeted market and audience.
Part One, presented by Dan from 8:30 a.m.-10:00 a.m., will provide a thorough overview of the Attraction Marketing program and strategies. This will include outlining proven tactics to improve a brand’s “attractiveness quotient” to prospects; the six key strategies that are the foundation of Attraction Marketing; setting measurable objectives and goals; as well as the process of monitoring, tracking, and reporting activities, future indicators, and results.
As Gartlan explains it, these processes have a significant impact on senior living providers. “In today’s economy, driving cohesive marketing programs that deliver enhanced results, greater efficiencies, and improved ROI is essential,” said Gartlan. “Senior living and aging care organizations of all sizes and scopes can benefit from the fundamental processes learned in Attraction Marketing to help get more out of the programs they put in place. This can lead to significant success generating leads, increasing awareness and interest, and boosting occupancy.“
Part Two, presented by Nicole from 10:15 a.m.-11:45 a.m., will discuss the role of social media in a successful senior living/aging care organization. Focus will be given to the critical importance of having a solid Internet marketing strategy; how to create, optimize, and use website content to attract and engage key prospects; and how to track and measure the results of social media marketing plans.
This kind of information is something Wagner explained as being important for senior living providers to hear. “There’s a perception that seniors are not online. That’s not the case anymore,” said Wagner. “Additionally, their children are using social media on a wide scale. So utilizing targeted SEO techniques and a well-thought social media strategy has really become a necessity for any company to achieve their overall marketing goals.”
Stevens & Tate Marketing has been incorporating these practices into its own Attraction Marketing program for a few years now with tremendous results. Gartlan explained this is what makes it an easy decision when asked to speak on the topic. “We don’t just educate on this process, we practice it regularly,” Gartlan expressed. “This adds to our ability to help others understand and instill the strategies within their organization—and experience the success firsthand.”
With over 500 partners in Illinois, Life Services Network is one of the largest and most respected associations of care providers in the country. The LSN Annual Meeting & Expo is the premier forum to showcase products and services to senior living providers representing Independent Living Communities, Assisted Living Communities, Skilled Nursing Facilities and Continuing Care Retirement Communities (CCRCs) throughout Illinois.
Stevens & Tate Marketing (http://www.stevens-tate.com) is a full service advertising agency offering Internet advertising and award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in senior living, medical/healthcare, business-to-business, food, grocery, retail, travel/tourism, and real estate industries.
Dan Gartlan, President of Stevens & Tate Marketing (http://www.stevens-tate.com), counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at gartlan(at)stevens-tate(dot)com.
Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing (http://www.stevens-tate.com), leads an enthusiastic team in strategic planning, web development, social media and search engine marketing as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at nwagner(at)stevens-tate(dot)com.