StrongMail and zulily to Present Mobile Email Strategies at eTail West

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Digital marketing experts from StrongMail and zulily to present an interactive mobile-optimized email case study and proven strategies for engaging customers in a multi-screen world.

StrongMail Logo - Email Marketing and Cross-Channel Marketing Solutions

StrongMail - Email Marketing and Cross-Channel Marketing Solutions

On February 25, StrongMail's Assistant Vice President of Strategy, Katrina Conn, will host an interactive roundtable titled "Mobilizing Your Message: Optimizing Email for a Multi-Screen World" with Dave Atchison, Vice President of Marketing at zulily.

StrongMail, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced that it is sponsoring and presenting mobile optimization strategies at the eTail West conference taking place February 25 - 28 in Palm Desert, California.

On February 25, StrongMail's Assistant Vice President of Strategy, Katrina Conn, will host an interactive roundtable titled "Mobilizing Your Message: Optimizing Email for a Multi-Screen World" with Dave Atchison, Vice President of Marketing at zulily, the leading daily deals site for moms. Taking place during the pre-conference "Email Marketing Optimization, Personalization & Segmentation Summit," StrongMail and zulily will present an interactive case study on mobile-optimized email, as well as tactical advice for implementing an integrated strategy.

An exhibitor and event sponsor, StrongMail will also be demonstrating the drag-and-drop lifecycle marketing capabilities of its flagship cross-channel marketing solution at Booth 711.

eTail West - Interactive Roundtable

Title: "Mobilizing Your Message: Optimizing Email for a Multi-Screen World"
Date: February 25, 2013
Time: 10:45 a.m.
Location: Palm Desert, California

Speakers:

  • Katrina Conn, Assistant Vice President of Strategy, StrongMail
  • Dave Atchison, Vice President of Marketing, zulily

Strongmail Booth: 711
Event Information: http://www.strongmail.com/etail

About Strongmail Systems, Inc.
StrongMail empowers marketers to achieve their acquisition, retention and loyalty objectives with powerful email and cross-channel marketing solutions. With StrongMail's market-leading solutions and services, brands can quickly, simply and effectively employ these vital communication channels to expand both reach and revenue. StrongMail provides marketers with the tools they need to drive more value from their marketing programs: a drag-and-drop interface for cross-channel lifecycle marketing, real-time testing and optimization, dynamic reporting and unparalleled data access. StrongMail has a proven track record helping leading brands with sophisticated data needs boost the performance of their marketing initiatives across email, mobile and social channels. Learn more at http://www.StrongMail.com.

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Brynn Moynihan
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