Diet Chef Invests in Behavioural Email

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Diet Chef, the UK’s largest delivered diet company, is planning to improve communication with its online users by investing in behavioural email.

Diet Chef, the UK’s largest delivered diet company, is planning to improve communication with its online users by investing in behavioural email. The company that delivers hampers of calorie counted healthy dishes straight to your door will be running a series of behavioural emails focusing on building rapport with new site users and targeting users abandoning an online transaction. The company aims to improve conversion and increase online sales.

The behavioural email campaign will be implemented by RedEye, the specialist in email and website optimisation.

Mike Smith, Head of Ecommerce at Diet Chef said, “Our brand is all about making dieting easy with great tasting food delivered to your door. As a rapidly growing ecommerce business, email marketing plays an important role in keeping in touch with customers so we can help them achieve their dieting goals. We also have huge opportunity in converting web visitors with an interest in our brand to sales through more relevant email communication.

“RedEye’s expertise in producing email campaigns based on the data we collect from online user behaviour is exactly what we were looking for in an email marketing supplier. Offering more than just software, RedEye has already provided real insight into how we should be communicating with our customers via email. We are very excited to see the effect of the first campaigns we will be running.”

Katie Traynier, Head of Marketing at RedEye said, “We are delighted to be working with Diet Chef. The company provides a great service, and one that is quite unique in the industry. Already achieving significant growth year on year, it’s not surprising that the company really understands the importance of using data to improve the effectiveness of marketing communication. We are very much looking forward to helping Diet Chef grow its business further through targeted email marketing.”

The new behavioural email campaigns plan to launch at the end of this month.


Editor’s Notes

About RedEye

RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioural email integrates web analytics with email marketing to produce highly targeted automated emails triggered by online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 17,000% ROI and 10% online conversion.

RedEye has won ‘Best use of Email’ at the NMA Awards 2012 and 2010. RedEye also won ‘Best use of Email’ at Revolution Awards 2012 and was shortlisted in the 2012 Econsultancy Innovation Awards for ‘Innovation in Email Marketing’ and ‘Innovation in Analytics’. In 2011 the company won the ECMOD Award for ‘Most Effective Online Campaign Optimiser’ at the Supplier of the Year Awards.

RedEye currently has 3 UK offices (London, Milton Keynes and Crewe), 1 office in Germany (Dusseldorf) and 1 office in the US (New Jersey).

RedEye’s clients include Skype, Ford, French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

For more information visit

About Diet Chef

Diet Chef carefully counts the calories of all meals so dieters on the plan will be averaging less than 1,200 calories per day. The daily menu delivers a tasty and varied, healthy balanced diet allowing dieters to lose weight at a healthy pace.

For further information visit

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