SAS expands and extends Spafax contract

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Global content agency Spafax has signed a long-term agreement with Scandinavia’s leading airline SAS to continue to provide video entertainment and for new audio, publishing and production services.

Global content agency Spafax has signed a long-term agreement with Scandinavia’s leading airline SAS to continue to provide video entertainment and for new audio, publishing and production services.

Spafax will continue to provide early-release Hollywood and Scandinavian films and award-winning TV dramas, documentaries, children’s TV, sports and current affairs programmes. Chinese and Japanese films will be aired on flights to and from Asia.

In addition Spafax will provide:

  •         A new in-flight audio entertainment service including:

business and lifestyle podcasts,
new channel themed around Scandinavian culture,
multi-lingual audio books,
ambient, classical, rock, jazz and pop music channels;

  •      A revamped in-flight entertainment guide featuring best picks, reviews and listings;
  •         Branded content marketing promos.

Sue Pinfold, Executive Vice President for IFE, Spafax said:

“We are delighted that after fourteen years SAS continues to trust us with their passengers’ content experience. We are now looking forward to extending how we do this in ever more engaging, new and innovative ways.”

Gunilla Ait El Mekki, Head of SAS Cabin Interior and IFEC said:

“Spafax continues to be our supplier of choice. They have the expertise and knowledge of our passengers, who are discerning and sophisticated, and know what they do and don’t want from their in-flight entertainment experience.

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Editor’s notes

For interviews with Spafax or SAS or for further information please contact Alice Williams alice(at)schneiderbartosch(dot)com +44 (0) 207 159 3470.

About Spafax

Spafax is one of the word’s leading providers of branded content solutions in the form of entertainment production and management, publishing and media sales. Other clients include Air Canada, British Airways, Emirates, Etihad Airways, Fairmont Hotels 7 Resorts, Lufthansa, Mercedes-Benz, and many more. Spafax is a tenthavenue WPP company. http://www.spafax.com

Spafax facts and figures

25 years negotiating with film and music studios
25 years acquiring and commissioning content
25 years working with the world’s leading brands
#1 media group in the world: WPP
2 million consumers per day
About SAS

SAS is Scandinavia's leading airline, with daily flights to destinations in Europe, the USA and Asia. SAS is a member of Star Alliance™ and through its 26 partners is able to offer over 1,300 destinations in 190 countries around the world. http://www.sasgroup.net/SASGroup/default.asp

About tenthavenue

tenthavenue’s vision is to optimize performance wherever people engage with the world. tenthavenue’s mission is to be the leading global company to identify and build tailored audiences and outcomes across multiple channels and devices. http://www.tenthavenue.com

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