The majority of the articles offer tips on how to choose, install, clean and maintain wooden floors
(PRWEB UK) 22 February 2013
The Essex flooring supplier has been working in partnership with a local online marketing company in 2013 to boost its SEO efforts and drive more traffic to the company website, which will in fact be undergoing some design changes and improvements in the next few weeks.
To add weight to the new advertising campaign, the team at the firm’s HQ in Battlesbridge began brainstorming guest blog ideas in early January and have since published dozens of great advice and how-to guides on the web for those who are getting to grips with their new wood floors. The team are taking care to only distribute this valuable content to relevant, high quality home improvement sites with a great online presence and a solid readership to maximise its value.
The majority of the articles offer tips on how to choose, install, clean and maintain wooden floors, though Green Apple’s aspiring writers have also been ambitious enough to tackle important industry-related news and developments, such as the new EU timber regulations that will come into effect from next month. One interesting piece from a member of the research team explores why property owners spend so much on interior design, while another suggests some quirky ideas for unwanted laminate flooring to help those who are struggling to recycle surplus planks after a recent installation.
Though Green Apple’s website boasts its very own Advice Centre, a representative from the online retailer explains why he and his colleagues feel it is important to reach out to a wider audience with well-written blog posts and articles.
“We understand the value of generating contextual links back to the site. We appreciate that publishing content elsewhere on the web will ultimately boost the domain’s credibility and encourage new users to visit the Green Apple website,” he says. “But aside from that, we also want readers to think of us as a great information resource. We want to encourage people to bookmark the site and visit us time and time again to learn more about wooden flooring. By getting the right content to the right audience, we hope to broaden our exposure and establish ourselves as a leading force in the industry at the same time.”
Green Apple Flooring supplies an extensive range of solid wood, engineered and laminate flooring to the UK. The company is proud to stock flooring and maintenance products from some of the best-known flooring brands in Europe, including Quickstep and Elka, at extremely competitive prices. Visit the company's website for more information or call 0800 002 9525 to speak to a member of staff directly.