Social Media Agencies of the Arts: Digital Marketing Experts at fishbat Tell the Art Industry to Get Social

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The Chicago Sun Times reports that the arts industry is slowly beginning to utilize social media as a way to share their collections and show dates. Social media agency, fishbat, Inc. offers recommendations for arts organizations wondering where to start with social media.

On February 24, social media marketing agency fishbat, Inc. responds to reports that people and organization active in the creative and performing arts are beginning to use social media for promotional purposes.

A recent report by The Chicago Sun Times reports that art organizations are just beginning to utilize social media as a means of raising money, selling tickets or showcasing artwork. “Social media is how so many people are engaging with the outside world, not just with their friends but with things they like, their activities, their hobbies, their passions,” said Phil Koester, vice president of marketing for the Chicago Symphony Orchestra. “So, you have to be there and you have to participate.”

The article asserts that, “while tending to social media is now part of a staffer’s larger job description or a shared responsibility within many arts groups, larger organizations often have one person who’s dedicated to the task.”

Douglas McLennan, a social media consultant and editor of ArtsJournal, claims that it's not just about the numbers. “I could have a million followers of my social media,” he said, “but if I say something to them and it doesn’t make a ripple, nobody decides to do anything with it, nobody retweets it or comments on it, then it doesn’t really mean much.”

McLennan commented to The Chicago Sun Times, saying that “One of the biggest mistakes arts groups make is treating social media as just another way to blast information on their activities — essentially a vehicle for free advertising.”

Stacey Recht, associate director of marketing for Hubbard Street Dance Chicago, said to the Chicago Sun Times, “We don’t look at [social media] as a [marketing] tactic,” she said. “It’s actually part of our mission. We’re engaging people in their lives and the way that they interact with each other. We’re part of the conversation, and we’re always promoting, encouraging and sharing dance.”

“Selling a product or service on social media is secondary to the actual platform,” comments CEO and fishbat founder Clay Darrohn. “Being socially aware of your followers and engaging them consistently and properly will help your brand sell itself. What most social media agencies fail to translate to those utilizing social media is the value of consistency. Showcasing your artwork or inviting followers to listen to a new string ensemble for free will help attract potential followers and keep committed followers sharing your posts.”

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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