Philadelphia, PA (PRWEB) February 22, 2013
Founded in 2009 with a focus on prom, homecoming and cocktail events, Clarisse Inc. is quickly becoming one of the fastest growing new brands in the world of special occasion fashion. This week Daniel Adrian, the man behind the Clarisse label, sat down for an interview with Carl Dunn, Editor in Chief of Pageantry Magazine and offered a tantalizing glimpse into the mind behind one of fashion’s most youthful labels.
Given that the business model for Clarisse is centered on prom and homecoming, two events that cater specifically to teens, the Clarisse label, perhaps more so than even some of the fashion world’s most forward thinking designers, is focused on the question of what the next generation of trendsetters is looking for in their formalwear. In the wide ranging interview with Carl Dunn that touches on everything from the origins of Clarisse’s signature style to his own personal reasons for starting the label, Mr. Adrian’s most thought provoking insights come from his personal assessment on just how deeply the rise of the internet and social media in particular has altered that landscape of the fashion world.
Toward the mid-point of the interview Mr. Dunn notes that social occasion fashion, once thought of as a more traditional section of the fashion world with a popularity that would wane over time, is once again becoming more and more popular with today’s youth. “Why are we coming back to social occasion [fashion] and wanting to look good?” was Dunn’s specific question, to which Mr. Adrian replied without hesitation:
“I can tell you right now, I can go online and look at pictures of whoever I want on the internet, on Facebook and Instagram and on so many other sites. You know ten years ago before all this social media craze, nobody was really put out there to be seen on a regular basis other than who the media wanted us to see. Specifically I’m talking about celebrities. And now everybody can be a celebrity in their own right so therefore I think the need to look and dress like a celebrity at a social event is important, because you never know when someone is snapping a video or a picture that is going to be posted and viewed by, possibly thousands of people.”
To hear the full interview with Daniel Adrian, head of Clarisse Inc., check out the full podcast at pageantrymagazine.com.
Clarisse is a manufacturer of prom dresses and evening-wear located in Philadelphia. Clarisse is recognized for innovative and affordable designs for the modern American young woman.