Even though there were already a lot of competitors in the category, there weren’t any offering a Greek yogurt that was organic and had the unique creaminess that Wallaby is known for.
Napa Valley, California (PRWEB) February 26, 2013
Wallaby Yogurt Company, a family-owned producer of organic yogurt, announces the launch of Wallaby Organic Greek Nonfat Yogurt. After its wildly successful introduction of Greek lowfat yogurts in 2012, Wallaby expands its Greek yogurt offerings to include a nonfat variety.
“When we launched our first line of Greek yogurts last year, we had no idea how popular it was going to be,” said Kathy Housman, national sales manager for Wallaby. “Even though there were already a lot of competitors in the category, there weren’t any offering a Greek yogurt that was organic and had the unique creaminess that Wallaby is known for. This became even more apparent after we launched and our sales went through the roof in the first quarter.”
Having perfected its Greek yogurt recipe, Wallaby now plans to capture an even larger share of the Greek yogurt market with its new line of Organic Greek Nonfat Yogurt. According to Housman, nonfat yogurts represent the largest segment of competitors’ Greek yogurt sales in the Natural Channel. Targeting the nonfat segment was the natural next step for Wallaby.
Wallaby Organic Greek Nonfat Yogurt provides calorie-conscious consumers with a satisfying, protein-rich snack or meal substitute. All Wallaby Organic Greek yogurts are strained, which is the authentic way of producing the thick, rich texture that has made Greek yogurt so popular. Wallaby also uses its traditional slow-cooking method to create the delightful creaminess and delicate flavor of its Greek yogurt, making it worthy of the Wallaby Organic label.
Wallaby Organic Greek Nonfat Yogurt is available in a variety of flavors and sizes. Its 5.3oz flavored varieties feature a unique two-compartment cup, allowing consumers to control the amount of flavor they get with each spoonful of thick and creamy yogurt. Flavor pairings include Lemon, Mixed Berries, Peach, and Raspberry. Traditional plain yogurt is also offered in 6oz, 16oz, and 32oz sizes. The line is now available nationwide in Whole Foods Market. 5.3oz and 6oz sizes are priced at $1.99; the 16oz size retails for $3.99 and the 32oz for $6.99.
About Wallaby Yogurt Company
Wallaby Yogurt Company is a family-owned business that has been producing organic yogurt in Napa Valley, California since 2001. The company was born out of an adventure that began Down Under. It was during a trip to Australia that Wallaby’s founders chanced across a deliciously distinctive yogurt. Convinced that Americans would love Australian-style yogurt as much as they did, they set off on a mission with one simple goal: to produce the best tasting yogurt in America. Today, Wallaby continues to achieve this mission through its Australian-style and Greek yogurt offerings. To learn more about Wallaby Yogurt Company, please visit http://www.WallabyYogurt.com.
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