Fanplayr Introduces New ‘Smart & Targeted Conversions’

Share Article

New Customer Analysis and Personalized Offer Platform to be Demonstrated at E-Tail West

Fanplayr, the leader in targeted real-time ecommerce offers, today announces the launch of the new Smart & Targeted Conversions, a unique platform that analyzes visitor traffic to determine those who are most likely to convert to customers with personalized purchase offers and incentives.

Currently available through Magento’s Extension Marketplace, Fanplayr’s Smart & Targeted Conversions is a platform that intelligently determines the optimal timing, value and target for purchase incentives and delivers those incentives in real time, leading to improved visitor conversion rates and increased average order values.

By tracking and analyzing visitor traffic, Fanplayr develops detailed profiles of those visitors that convert and those most likely to convert through purchase incentives. With Smart & Targeted Conversions, ecommerce sites can implement comprehensive campaigns that target audiences based on these profiles. Additionally, Fanplayr’s real-time reporting gives merchants complete visibility into the performance of campaigns, and, with integrated A/B testing, the impact of Smart & Targeted Conversions can immediately be measured across key performance metrics.

“We’re thrilled to be offering a solution to one of etailers’ most common dilemmas -- how to effectively increase online sales without compromise,” says Fanplayr CEO, Simon Yencken. “Rather than blanketing every visitor with a one-size-fits-all coupon, we have developed an intelligent approach to purchase incentives that analyzes visitor profiles and behavior and then delivers the targeted incentives that lead to improved metrics and increased conversions. By packaging our product as an extension to leading cart vendors like Magento, our solution is immediately available to hundreds of thousands of merchants.”

“Fanplayr’s new Smart & Targeted Conversions is a great example of how merchants of any size can take advantage of the wealth of data that online shopping offers,” says Ryan Thompson, Director of Partnerships for X.commerce. “Using this data to drive greater sales for etailers while creating enhanced value to consumers is a winning combination all around.”

“Unlike other discount campaigns, with Fanplayr we can pinpoint who and when to target with complete visibility into their effectiveness,” says Steve Wylie, CIO of BareBones WorkWear and beta customer of Smart & Targeted Conversions. “Since launching with Fanplayr, we’ve seen significant improvements to our conversion rates and average order values. In a short period of time, Fanplayr has become an instrumental marketing tool for us.”

About Fanplayr
Fanplayr ( is the leader in targeted real-time ecommerce offers. By harnessing the power of Big Data, Fanplayr’s ‘Smart & Targeted Conversions’ enables marketers to identify, profile and target visitors with customized offers in real-time during the shopping experience. Fanplayr has headquarters in Palo Alto, California. More information is available at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Loren Pomerantz
Percepture, Inc.
Email >