Ci&T to Discuss Strategies for Creating Optimal Digital Experiences at Digital Pharma Europe

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Ci&T, a Nearshore provider of value-driven web and mobile application services, today announced that Leonardo Mattiazzi, vice president of international business, will be speaking at Digital Pharma Europe on Feb. 25-27, in Paris.

WHAT:    Ci&T, a Nearshore provider of value-driven web and mobile application services, today announced that Leonardo Mattiazzi, vice president of international business, will be speaking at Digital Pharma Europe on Feb. 25-27, in Paris. Mattiazzi will present “Digital Experience - Guaranteeing Optimal Engagements.”

Many pharmaceutical companies are currently struggling to keep pace with the technology evolution, a direct result of the impact of social, mobile, cloud and big data. Customer engagement is rarely fostered and in many cases user experience design is utterly neglected. Creating an exceptional user-centric digital experience across channels for both customers and partners, while simultaneously understanding how to evolve through the use of real data about user behavior, is critical to maintaining a competitive edge in today’s pharmaceutical industry.

In this presentation, Mattiazzi will discuss how companies can pursue optimal customer engagements by putting their efforts - and budgets - in the right place: digital strategy. Ci&T’s PharmaNext platform elevates the strategic process from making educated guesses to having a robust view with actionable insights to improve your digital assets and give users what they want - and need.

WHO:    With Ci&T since 1997, Mattiazzi has spearheaded several of the company’s critical business units, including professional services, sales, marketing and software products. Mattiazzi has been an active proponent and driver of the Ci&T’s transformation into a Lean organization. He has become a prominent industry thought leader on the topic of Lean as both an application development principle and a cultural organizational tenet. He has helped to facilitate and grow the company’s emphasis on high-performance teams, whose talent, shared purpose and commitment to skills mastery promote continuous innovation and generate high-quality results for Ci&T’s clients. Mattiazzi holds a bachelor’s degree from UNICAMP and a master of business administration from Temple University’s Fox Business School.

WHERE:     Digital Pharma Europe
Bristol-Myers Squibb HQ, Paris, France
Feb. 25-27, 2013

WHEN:    Digital Experience - Guaranteeing Optimal Engagements
Wednesday, Feb. 27, at 11:10 a.m.

CONTACT:     To schedule a briefing with Mattiazzi at the conference or to learn more about Ci&T, contact Ashleigh Churchward at 212.255.0080, ext. 12, or Ci&T(at)articulatecomms(dot)com

About Ci&T:    
Ci&T (http://www.ciandt.com) provides value-driven, Nearshore web and mobile application services and software product engineering. The company’s high-performance teams employ agile methodologies and Lean principles to deliver innovative, value-generating projects for companies of all sizes, by leveraging the latest mobile, cloud and web technologies. A truly global company established in 1995, Ci&T is headquartered in Campinas, Brazil, with strategic locations across Latin America, North America, Europe and the Asia-Pacific region. For more information, visit http://www.ciandt.com

Press Contact:                            
Ashleigh Churchward
Articulate Communications Inc. for Ci&T
212.255.0080, ext. 12
ci&t(at)articulatecomms(dot)com

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Ashleigh Churchward
Articulate Communications Inc.
(212) 255-0080 12
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