“We were looking for a fun, and impactful, way to help engage with the fans, and I think we have found it,” said Jay Farner, President and Chief Marketing Officer at Quicken Loans.
Daytona Beach, FL (PRWEB) February 22, 2013
Quicken Loans Inc., the nation’s third largest mortgage lender, today announced the launch of the company’s “Bring It Home” sweepstakes, which will pay five peoples’ mortgages for a month each time Ryan Newman, driver of the No. 39 Quicken Loans Chevrolet for Stewart-Haas Racing, finishes among the top-five in a NASCAR Sprint Cup Series race.
Consumers can enter the sweepstakes by visiting http://www.qlracing.com. To increase their chances of winning a month-long vacation from their mortgage, sweepstakes participants are eligible to enter weekly, and can also win additional entries by inviting their friends and family to participate.
“Coming into the 2013 season, we have really increased our support of Ryan and Quicken Loans’ involvement in NASCAR in general. We were looking for a fun, and impactful, way to help engage with the fans, and I think we have found it,” said Jay Farner, President and Chief Marketing Officer at Quicken Loans. “Every weekend we find ourselves on the edge of our seats cheering Ryan on, and now everyone in our sweepstakes will have another reason to do the same. We are looking forward to a very good season and paying a ton of mortgage payments for the fans.”
Each Monday, after Newman brings it home with a top-five finish in a Sprint Cup race, Quicken Loans will draw the names of five lucky winners, which will be posted to the company’s Facebook (http://www.facebook.com/quickenloansracing) and Twitter (@quickenloans) pages.
“I think I just gained a lot of new fans who are keeping a close eye on me to make sure I bring it home for them,” joked Newman. “It is always fun to drive for a sponsor like Quicken Loans who just plain gets it when it comes to interacting with NASCAR fans. I can guarantee you that I will be pushing to bring it home, and can’t wait to help a lot of people take a month off from their mortgage payment.”
Quicken Loans will serve as Newman’s primary sponsor for 18 Sprint Cup races in 2013, beginning with the 55th Daytona 500 Sunday at Daytona International Speedway. When not the primary sponsor, the company will be an associate sponsor on Newman’s No. 39 Chevrolet. The company also serves as an associate sponsor of three-time Sprint Cup champion Tony Stewart and Sprint Cup rookie-of-the-year candidate, and Daytona 500 polesitter Danica Patrick, both of whom are teammates with Newman at Stewart-Haas Racing.
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About Quicken Loans Inc.
Detroit-based Quicken Loans Inc. is the nation’s largest online home lender and the country’s third largest retail home mortgage lender. The company closed a record $70 billion of volume across all 50 states in 2012. Quicken Loans generates loan production from web centers located in Detroit, Cleveland and Scottsdale, Arizona. The company also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked #1 in customer satisfaction among all home mortgage lenders in the United States by J.D. Power and Associates in 2010, 2011 and 2012.
Quicken Loans has ranked among the top-30 companies on FORTUNE Magazine’s annual “100 Best Companies to Work For” list for 10 consecutive years. It ranked in the top-15 of Computerworld magazine’s “100 Best Places to Work In Technology” for eight years in a row, ranking in the top-5 in 2012. Quicken Loans also ranked as the nation’s best employer in Workplace Dynamics’ 2013 National Top Workplace list. The benchmark study of more than 850 companies based its rankings solely on feedback gathered through an objective employee survey process. The company recently moved its headquarters and more than 7,500 of its 9,000-plus team members to downtown Detroit. For more information about Quicken Loans, please visit quickenloans.com, on Twitter at @QLnews, and on Facebook at facebook.com/QuickenLoans.
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