ScreenPlay Inc. Powers’s Integrated Movie Trailer Experience

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BLOCKBUSTER®’s New Online Academy Awards League Boasts An Engaging Multimedia Experience with bios and trailers for every movie.

"We are very excited to have been selected by Blockbuster to help deliver this year's nominated film trailers."

Blockbuster, the premiere name in home entertainment movie and game disc rentals, has partnered with ScreenPlay, Inc., to provide the most robust, engaging Academy Awards experience online with their new “Fan”-tasy League. The interactive website is designed for movie fans to host, manage and participate in a fantasy league celebrating the Academy Awards.

ScreenPlay, Inc. is a trusted provider of promotional video content for the world’s leading publishers and retailers. Blockbuster turned to Seattle's ScreenPlay, Inc. to aggregate and stream theatrical trailers for the nominated films featured throughout the website.

“It was important for us to make very certain we had the best possible experience for our guests, considering all the excitement surrounding the biggest Hollywood event of the year,” says Blockbuster's Vice President of Product, Mitch Weinraub. “It's this reason we turned to ScreenPlay, Inc. to deliver all of this year's nominated film trailers to our website and mobile applications.”

"We are very excited to have been selected by Blockbuster to help deliver this year's nominated film trailers," says Steve Silver, Vice President of Business Development at ScreenPlay, “Online video is a key content marketing tool that gives digital and brand marketers a way to attract customers and sustain their attention.”

ScreenPlay, Inc. has been meeting the promotional video needs of brands like Blockbuster for more than 20 years, leveraging the world’s largest catalog of promotional video content spanning film, television and video games.

ScreenPlay, Inc. invites everyone to visit to sign up and join or host a league, as does Celebrity TV Show host and personality Melissa Rivers, who is hosting her own league, open to the general public for anyone who’d like to test their Academy Awards prognosticative prowess against her. The Blockbuster Awards Night Ballot is free to anyone who wishes to participate; a pre-existing Blockbuster account is not required.

About ScreenPlay, Inc.
Founded in 1989 and headquartered in Seattle, Washington ScreenPlay, Inc. is a trusted provider of promotional video content for the world’s leading publishers and retailers. Each month ScreenPlay works with the world's leading Film Studios and Television Networks to deliver more than 200 million promotional video streams to its network of 500+ online sites, mobile, and Smart TV platforms in 42 countries, 37 territories and in 26 languages. ScreenPlay, Inc. makes it easy for studios, broadcast, cable/OTT networks, retailers and Internet publishers worldwide to easily display promotional video content in any format, on any screen. Visit for more information.

About Blockbuster
BLOCKBUSTER L.L.C., a subsidiary of DISH Network Corporation, is a leader in the movie and game industry in digital and disc rentals and sales. Blockbuster provides convenient access to family entertainment through a variety of channels – by mail via in nearly 800 stores across the U.S., via digital movie downloads using a PC, Blu-ray player, connected TV or portable device and via Blockbuster@Home through DISH – making it easy and convenient to access family entertainment. Stores offer a variety of memberships for every type of movie lover, as well as games for all major gaming devices, including Nintendo DS, Nintendo 3DS, PS2, PS3, PSP, Wii, Xbox and Xbox 360. Focused on ease and convenience, it is no wonder that Blockbuster serves millions of customers nationally and internationally. Visit

About DISH Network

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14.056 million satellite TV customers, as of Dec. 31, 2012, with the highest quality programming and technology with the most choices at the best value, including HD Free for Life. Subscribers enjoy the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation's subsidiary, Blockbuster L.L.C., delivers family entertainment to millions of customers around the world. DISH Network Corporation is a Fortune 200 company. Visit

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Steve Silver
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