Author Brumm Questions 2013 Guam Mouse Drop After 1950s Borneo Cat Drop Disaster

Share Article

Author Jim Brumm Tells Radio Listeners How "Long-Term Thinking" Can Prevent Personal and Global Disasters on Feb 25.

Jim Brumm's Long-Term Thinking For A Short-Sighted World

Jim Brumm's Long-Term Thinking For A Short-Sighted World

“If you read only one book this year, let it be Jim Brumm’s "Long-Term Thinking for a Short-Sighted World.”
— David Darling, author
of Equations on Eternity.

Author Jim Brumm "Long-Term Thinking for a Short-Sighted World” will appear on Monday Feb 25, 2013, at 10:00 a.m. Pacific Time, to explain how long-term thinking can prevent disasters in one’s personal life, as well as in global decision-making. According to the Washington Post, in April/May 2013, the U.S. government plans to drop toxic mice from helicopters to battle snakes in Guam, just as in the 1950s, the Royal Air Force dropped cats in Borneo to quell a rat-infested typhus outbreak, which could have been prevented with long-term thinking. Over 60 years later, Brumm asks, “Have we learned anything? Dropping toxic mice on Guam, what could go wrong?”

Brumm will explore how these usually ineffective “fix the symptom, not the problem” solutions can lead to even worse disasters and are common in our everyday decision-making. From larger-scale energy, debt, consumerism, agriculture and health care, to common everyday problems individuals face, there’s a need to stop focusing on a narrow piece of the whole when making decisions, when whole-system thinking is needed. Brumm explains how everything in an eco system is connected; if you change one thing, you change everything else.

Brumm says, “We unthinkingly screw something up, then come up with a solution aimed at that specific problem, often without considering what else might be affected by the solution.”

In his book, Brumm answers the question asked by many, “How can I live my life in a way that brings satisfaction, balance, happiness, and a sense of value? How can I be part of the solution?” He suggests positive ways to improve our ability to embrace a larger vision of our place in the world. He gives readers tools on how they can actually make a positive difference in their own lives which in turn, affects others.

Conversational, provocative, witty and often laugh-aloud funny, “Long-Term Thinking for a Short-Sighted World” will inspire readers who are seeking ways to realign their priorities and re-examine what brings true, long-term happiness and sustainability.

To hear Brumm’s entertaining views on how listeners can learn to think long-term and prevent insanity before it starts in their own lives, tune into
on Monday, February 25, 2013 at 10:00 a.m. Pacific, 1:00 p.m. Eastern and click on “Listen Live.”

“This book is long overdue," says Jacque Fresco, of The Venus Project, "This may help bring together those who are really interested in finding long-term solutions for sustainability for all the world’s people.”
"Long-Term Thinking for a Short-Sighted World" by Jim Brumm is available at,, barnesandnoble,com, and at bookstores everywhere.

Jim Brumm is a riveting public speaker with many true, interesting, long-term and short-sighted-thinking stories to entertain media audiences on nearly every subject. He can be reached for interviews by emailing Margaux (at) Museharbor (dot) com. He lives in Santa Rosa, CA and has been a writer, editor, and magazine publisher for over twenty-three years. He is a member of Slow Food, USA, and The Long Now Foundation.

Muse Harbor Publishing was founded in 2011 as an organization of "writers helping writers, in service to our readers."

Based in Santa Barbara, "Innovative Creative Content: What Makes You Different Connects Us All" is a Content Marketing Firm focusing on successful client branding and global marketing through targeted content and storytelling campaigns. For more information, visit their website at or contact them directly at email (at) innovativecreative (dot) co.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Margaux Hession
Visit website