Broach Sports Tours Reaching Out To Women With Discounts, Gifts

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Statistics show group travel is becoming more and more popular with female sports fans

Broach Sports Tours

Broach Sports Tours

What we have found is that women particularly like the security and the atmosphere that group travel provides.

Broach Sports Tours is reaching out to women throughout the month of March with a variety of tailor-made packages, amenities and discounts.

Broach Sports Tours president Tom Broach said that all women booking reservations for BST travel packages throughout the month can receive up to $100 in discounts, plus an assortment of amenities in the gift bags that they will receive on their various trips.

Broach Sports Tours is currently gearing up for an action-packed summer of sports, offering no fewer than 27 Major League Baseball packages, 15 NASCAR race packages, plus packages to the Masters golf tournament, the French Open, Wimbledon and the U.S. Open tennis tournaments.

“Women are becoming bigger and bigger sports fans,” Broach said. “We estimate that at least 40 percent of those who book tours with us these days are women. So we want to thank them for their support and reach out to them even more.”

Broach was recently a guest on NBC’s “Charlotte Today” television program, previewing this year’s Super Bowl and talking about Broach Sports Tours’ appeal to women sports fans.

“What we have found is that women particularly like the security and the atmosphere that group travel provides,” Broach told Charlotte Today’s Colleen Odegaard. “There is safety in numbers that traveling alone cannot provide, and there is clearly a camaraderie that develops between all the fans during the course of the trip. We find that especially true on our baseball tours, but it’s true on our NASCAR, tennis and golf tours as well.”

Broach Sports Tours, based in Charlotte, N.C., has been a leader in the sports and group travel industry for the past 21 years.
It is also offering $200 discounts to all those, male and female, who book packages to this year’s Masters before March 15.
For more information, contact Melanie Smith at 704-365-6500 or 1-800-849-6345, or visit the website at

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