Irvine, Ca (PRWEB) February 25, 2013
Ken started his career at GroRite, Inc. in 1995, working in every capacity; cultivation, sales, marketing, finance and operations in an effort to gain comprehensive knowledge and experience in all facets of the family’s agricultural business.
“I am excited to join Terra Tech at this stage in their growth curve,” said Ken Vande Vrede President of GroRite. “Job number one is to finalize the merger and implement an immediate integration. We are going to continue to operate as a family owned business as we always have and utilize our public status to replicate our model of locally grown, sustainable hydroponic agriculture throughout the US.”
When Ken took his first management role in 2000, GroRite was faced with operational challenges and a tough economy, which posed threats to many businesses nationwide. With a focused, strategic vision and a complete restructuring of the company’s framework, Ken implemented a substantial plan for new growth. Ken played an integral part in founding Naturally Beautiful Plant Products (NB Plants), a sustainable grower of fresh herbs and lettuces. While maintaining its profitability, NB Plants has seen remarkable growth of 20% in each of the past 7 years.
Today Ken is president of the family-owned company, GroRite. Under his leadership, GroRite was voted a top 100 revolutionary garden center for 2010, 2011, and again for 2013.
In addition to reinventing the company’s sales and marketing strategy across all divisions, Ken offers a wealth of knowledge in greenhouse technology, innovation, and Controlled Environment Agriculture (CEA).
“This is another step forward in merging GroRite and NB Plants into Terra Tech. It’s an exciting time for Terra Tech, to my knowledge we will be the first publicly traded urban agricultural company,” explains Derek Peterson, CEO of Terra Tech. “Having a true operator like Ken is paramount to our expansion plan. The Vande Vrede’s have built their business as a family owned company and we intend to continue operations in a way that honors those values as other members of the family come on board with Terra Tech.”
About Terra Tech:
Through its wholly-owned subsidiary GrowOp Technology, Terra Tech Corp. specializes in controlled environment agricultural technologies. The company integrates best-of-breed hydroponic equipment with proprietary software and hardware to provide sustainable solutions for indoor agriculture enterprises and home practitioners. We work closely with expert horticulturists, engineers, and plant scientists to develop and manufacture advanced proprietary products for the fast-growing urban agricultural industry as well as individual hobbyists. Large companies, small urban farmers, home enthusiasts, and traditional greenhouse growers utilize our products. Our complete product line is available at specialty retailers throughout the United States, and via our website. Terra Tech Corp. was incorporated in July 2008 in the State of Nevada; its subsidiary GrowOp Technology was founded March 2010, in Oakland, California.
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Statements in this press release may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “anticipate”, “believe”, “estimate”, “expect”, “intend” and similar expressions, as they relate to the company or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in Terra Tech Corp.’s filings with the Securities and Exchange Commission. In addition, such statements could be affected by risks and uncertainties related to Terra Tech Corp.’s (i) product demand, market and customer acceptance of its equipment and other goods, (ii) ability to obtain financing to expand its operations, (iii) ability to attract qualified sales representatives, (iv) competition, pricing and development difficulties, (v) ability to integrate GrowOp Technology Ltd. into its operations as a reporting issuer with the Securities and Exchange Commission, and (vi) general industry and market conditions and growth rates and general economic conditions. Any forward-looking statements speak only as of the date on which they are made, and the company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release. Information on Terra Tech Corp.’s website does not constitute a part of this release.