(PRWEB UK) 25 February 2013
A highly successful campaign based on a collaboration between Preciosa Crystal and beauty brand Lux could soon be set to hit the European market.
The Lux White collection is already a huge hit with the Asian market and the campaign promises that both products will bring dazzle into women’s lives in their own brilliant way.
With its new Triple Ingredient System, the Lux White Collection promotes a beautiful dazzling skin that encourages greater confidence. As a member of Lux team stated, “inner beauty is an important thing for every woman. But inner beauty needs outer beauty to really shine.”
Preciosa – meaning ‘precious’ - is a world-leading producer of cut crystal, specialising in the production of machine-cut beads and other quality fashion jewellery stones in a wide variety of shapes, colours and sizes.
The Preciosa brand is gaining an unequalled reputation in Europe for the quality and variety of its products, with the crystals and beads used by designers, beauty salons, jewellery makers and crafters.
In the UK Crystal Avenue is the authorised distributor of Preciosa crystals, which are characterised by their perfect cut and high brilliance.
“Crystal Avenue crystal beads from Preciosa are really popular with a wide variety of customers,” said a spokesperson.
“They are used extensively by jewellery designers and fashion designers as well as in salons for nail and body art. It is not surprising they were chosen to partner Lux in this prestigious campaign as they truly are dazzling crystals.”
The rising trend in adding ‘bling’ to accessories and in personal beauty products has led to an increased demand for jewellery making supplies.
Crystal Avenue reports an increase in sales even in the recession, as many people turn to customising accessories to keep them fresh rather than buying new ones.
Wedding stylists are also noting an increased use of crystals on both dresses and accessories as women demand more glamour and dazzle.
The Lux Dazzle campaign reflects this trend and offers to put extra sparkle in women’s lives. When it was launched in Asia last year, more than one million people joined the campaign online in just two months.
Winners of the “iDazzle” competition took home incredible prizes including lavish boat cruises, LUX White products in stunning packaging with Preciosa stones and other dazzling gifts.
For more details about crystal supplies from Crystal Avenue, visit http://www.crystalavenue.co.uk.