Pride for Crystal Avenue as Preciosa Skater Wins Medal

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Sponsor of European Championship medal winner confirms strong relationship between skating and crystal jewellery, says Crystal Avenue.

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Sponsor Preciosa has hailed the performance of Michal Březina after the Czech skater won a bronze medal at the European Championships in Zagreb.

The 23-year-old is a rising star who has powered up the ice skating rankings since he first started at the age of seven, further confirming his potential when finishing second at the Junior World Championships in 2009.

But his first senior medal came at the major championships in January, when he performed an elegant free program to the soundtrack of “The Untouchables" to claim a superb third place.

The skater said: “I’m glad I was finally able to show a good result. My senior career began here in Zagreb, at the 2008 European Championships, and it makes my result even more important and valuable to me.”

The result was just as important for long-time sponsors Preciosa, the world-leading manufacturers of high quality Czech beads and crystals, who were first encouraged to sponsor Březina because of the close association between the worlds of figure skating and crystal jewellery. They have even supplied decoration for some of the costumes he has worn in competitions.

A spokesperson for Crystal Avenue, the authorised UK distributor of Preciosa Crystals, described the sense of pride engendered by Březina’s medal win.

He said: “Preciosa belongs to the age-old tradition of creating high quality cut crystal jewellery in the Czech Republic and Michal is a young Czech sportsman who constantly strives for perfection, so there is a natural link between Preciosa’s vision and Michal’s ambition to become a world champion.

“We, as the UK stockists for Preciosa Crystals, are very proud to be associated with him through this sponsorship, and congratulate him on his bronze medal-winning display.”

Preciosa has recently signed an agreement with two other talented figure skaters, Lucie Mysliveckova and Neil Brown, and will be keeping a close eye on their progress as a pair.

The Preciosa trademark was first registered in Bohemia in 1915 and the company’s name has since become synonymous with cut crystal of exceptional brilliance.

Meeting the current high demand for beads and crystals for everything from professional to craft usage, Crystal Avenue supplies to wholesalers, retail outlets and online customers throughout the world. Popular items include the Crystal Avenue Hotfix Rhinestones, often used to decorate figure skaters’ costumes and boots.

For more information about Crystal Avenue’s range of Preciosa Crystals, visit

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Wendy Miller