(PRWEB UK) 26 February 2013
Hairtrade, the UK's leading retailer of human hair extensions, hair care and beauty products has recently extended its hair care range after sales increased in 2012.
The newest addition to the range is a collection from award winning hair care brand Paul Mitchell with its exciting new Forever Blonde range.
Award winning Paul Mitchell hair care combines quality ingredients and the latest technology to ensure top performance and flawless results. It specialises in luxury products at affordable prices to give the salon feel every time.
The new Forever Blonde collection consists of three main products to cleanse and treat blonde hair to keep blonde strands light, bright and healthy.
Paul Mitchell Forever Blonde Shampoo is sulfate free to help soften and strengthen as it cleanses. Exclusive KerActive protein guards every strand against breakage while Safflower oleosomes help restores lost moisture and elasticity. Special botanicals including turmeric, chamomile and lemon peel help keep blonde hues light and bright.
Following the Forever Blonde Shampoo, Paul Mitchell Forever Blonde Conditioner gives fragile blonde hair the moisture and strength it needs every day, while subtly brightening blonde and highlighted hues. Rich conditioners, including macadamia nut oil and Safflower olesomes deliver hydration right into the hair shaft for improved elasticity, softness and shine.
Finally, Paul Mitchell Forever Blonde Dramatic Repair treats fragile blonde hair to restor health and vitality in an instant. The multi-tasking corrector soothes and replenishes dry, depleted hair as it helps strengthen and seal the cuticle.
Keven Kou, Managing Director at Hairtrade commented, “We have been looking to extend our hair care range since sales increased last year. We found that customers are looking for specialised products, and in particularly those for colour treated hair and blonde hair to help keep it vibrant between salon visits.”
The Paul Mitchell Forever Blonde range is available from Hairtrade now.
Established in 2005, Hairtrade (owned by I&K International Limited) is now one of the leading distributors of online hair care and beauty products across the UK and Europe. Hairtrade provides a wide range of hair extensions, hair care products and hair electrical brands.