Dominion Dealer Solutions Launches Inventory Health

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Dealers can now measure and improve inventory performance through simple grading score

Dominion Dealer Solutions, the nation’s largest provider of comprehensive inventory management solutions, data services and merchandising tools, as well as a leading provider of automotive data, announced today the addition of Inventory Health to the Dominion Inventory suite. Dominion’s Inventory Health gives dealers a quick way to identify areas needing improvement, monitor progress, and improve inventory performance.

Through Dominion Dealer Specialties, Dominion Inventory has been an automotive industry pioneer in helping dealers drive more engaging online presentations of their inventory. Dominion Dealer Solutions’ widespread network of customers has established industry baselines for comparing, recommending and guiding dealers to drive more SERPs, VDPs, lead submissions and online shopper contact. Dominion’s Inventory Health alerts dealers to areas of inventory deficiency through a simple visual grading score (A, B, C, D, F), while also comparing their scores to those of similar dealers. Each dealer’s score includes recommendations for improvement as well as future monitoring of the dealer’s inventory progress. Through daily, proactive alerts, Dominion’s Inventory Health ensures effective dealership inventory optimization.

“We are excited to offer this new value-added service to every Dominion Inventory customer,” stated Jennifer Ryan, director of inventory solutions for Dominion Dealer Solutions. “With Inventory Health, dealers can instantly drive better online merchandising and inventory results – at a glance and within seconds.”

Dealers’ scores through Dominion’s Inventory Health are based on a variety of vehicle data such as analytics, pricing, equity, mileage, warranty, trim level, videos, photos, inventory distribution and vehicle descriptions. Analytics, including pricing, stocking, sourcing and appraisal tools, empowers dealers to make informed inventory management decisions by analyzing past experiences, current objective market data and historical results. Dominion’s Inventory Health monitors, reports and grades dealers in an effort to generate more engaging online presentations and increased sales.

Greg Polen, senior product manager for Dominion Inventory Solutions, added, “The addition of Inventory Health adds a proactive and predictive element to our inventory offering to really empower dealers based on best practices as well as in-market dealers.” Dominion Dealer Solutions will roll out Inventory Health to all current Dominion Inventory dealers beginning in March.

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: web-based customer relationship and lead management tools, inventory management analytics, reputation management solutions and both hosted and web-based dealer management systems (DMS). Additionally, Dominion provides custom lead generation and digital marketing tools including: websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize Dominion Dealer Solutions' technologies to solve their marketing challenges. With Dominion Dealer Solutions, automotive dealerships truly can Have It All. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 20 million unique visitors monthly. More than 77 million For Rent®, Employment Guide® and® publications are distributed nationwide each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England, Sweden and Italy. For more information, visit

Media Contact:
Dominion Dealer Solutions
Peyton Hoffman
Media & Industry Relations

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