Product Launch Platform Daily Grommet Works with Yoga and Pilates Enthusiast to Launch Toezies, a High Performance Toeless Sock

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Daily Grommet, an online shopping site and product launch platform for innovative and undiscovered products, has partnered with yoga and pilates enthusiast to launch Toezies, a high performance toeless sock.

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Socks are tiptoeing into more and more yoga and Pilates studios, mainly for hygiene reasons. Toezies are the perfect compromise -- hygienic and warm without compromising performance.

Daily Grommet, an online shopping site and product launch platform for innovative and undiscovered products, has partnered with yoga and pilates enthusiast to launch Toezies, a high performance toeless sock.

A nonslip surface is crucial for most Pilates and yoga poses, but many would prefer to wear socks in a studio setting. That’s how Pilates instructor and practitioner Andi Paulin felt -- she wanted the comfort of wearing socks but without restricting her toes or sliding across the floor. To solve the dilemma, she created Toezies.

Andi’s Toezies socks are toeless so one can move, wiggle and leverage their toes as if they were barefoot. Made from a blend of cotton, polyester and spandex, Toezies are form-fitting with a non-skid sole for increased balance, control and grip.

Socks are tiptoeing into more and more yoga and Pilates studios, mainly for hygiene reasons. Toezies are the perfect compromise -- hygienic and warm without compromising performance. For Pilates, yoga, pedicures or just lounging around the house, Toezies deliver toe-wiggling freedom in a comfy, non-skid design.

About Daily Grommet
Daily Grommet is a highly curated online marketplace and launch platform for products of great utility, style or invention that haven’t hit the big-time yet. Daily Grommet seeks out these unique products, carefully tests them, and produces a video review of each one telling the story behind its creation. Daily Grommet is rooted in the philosophy of Citizen Commerce whereby regular people form the commerce experience by suggesting products that reflect their values and interests. Citizen Commerce turns the typical top down retailer approach sideways, encourages global product innovation from small producers, and satisfies the consumer’s need to know the stories behind and origins of favorite products. The company was also just named one of the hottest sites of 2013 by Internet Retailer. For more information, visit http://www.DailyGrommet.com.

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Amy Bernstein
Daily Grommet
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