Protect Your Bubble Shares Changes In The Smart Phone Market

Share Article

Smart phone insurer highlights the rise of Andriod.



First there was the rise of the iPhone, but recently smart phone sales have taken a dramatic shift. Many smart phone companies are vying for market share; Apple has always been at the front but now the Android platform has risen to take a sizable share of the cut. Protect Your Bubble, mobile phone insurance provider, takes a look at the dramatic rise of Android.

Although they wouldn't like to admit it, iOS and Android work well together. Well enough, in fact, to claim more than a lion's share of the smart phone industry, an incredible 92 percent in fact. Approximately 152.1 million Android smart phones were shipped this year, up from 80.6 million one year ago. The Android percentage has risen from 51 percent to 70 percent and the entire smart phone industry rose from 490.5 million in 2011 to 700.1 million in 2012.

Neil Mawston, Executive Director at Strategy Analytics, had this to say about the surge of Android, "Android's challenge for 2013 will be to defend its leadership; not only against Apple, but also against an emerging wave of hungry challengers that includes Microsoft, Blackberry, Firefox and Tizen."

But Apple is not to be forgotten and is still going strong. 37 million units shipped in Q4 2011 rising to 47.8 million in Q4 2012, a 29 percent growth. The number of units Apple shifted might have grown but iOS dropped slightly in market share. iOS took 22 percent in Q4 2012, down from 23.6 percent in Q4 2011.

And that's not all, the sales and market share for Android look set to continue on an upwards trend. The Galaxy S4 rumour mill has picked up a lot of steam lately as the device featured in a variety of pre-launch reports. Rumour has it Samsung have told its subcontractors to produce 10 million components a month. Although this is not confirmed by the South Korean company it suggests the Samsung S4 is set to sell in the region of 10 million S4 units per month. This would make the S4 the most popular Android device ever.

The S3 and S2 have enjoyed great sales but still the iPhone has managed to keep a steady lead. The S3 and S2 made sales of 40 million recently in aggregated sales; nothing like the S4's predicted 10 million a month.

There are many predictions and rumours but one thing is for certain it is going to be a very interesting year for the smart phone market. If looking to make a smart phone purchase, no matter if its Android or Apple, it's a good idea to consider insurance from Protect Your Bubble. It offers protection against accidental damage, water damage, theft, unauthorised calls and as an optional extra loss, it is an easy decision to make, easier than deciding between iOS and Android. Visit Protect your bubble for more details and a free quote.


About Protect your bubble UK
Backed by a Fortune 500 company, Protect your bubble is the UK’s largest specialist gadget insurer that also offers a wide range of insurance products including car insurance, car hire excess insurance, home insurance and pet insurance; all at wallet-friendly prices.
Related Links:
Mobile Insurance -
Andriod Smartphone Insurance -
Gadget Insurance -
Find Us On:

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Paul Taylor
Follow us on
Visit website