What’s Next Summit to Reveal Top Tech Trends to Watch for Boomer and Senior-Focused Marketers

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March 12 event will shine spotlight on the technologies poised to have the greatest impact on boomer and senior consumers’ spending habits and lifestyles

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The ways that boomers and seniors are adopting new technologies – whether it’s mobile devices, social media, or home care technology – has been evolving at such a fast clip that it’s hard for marketers to keep up.

Which technologies are gaining popularity and sustained use among today’s seniors? With which digital media are boomers and seniors really engaging – and how can that insight be used to make marketing plans that target them more effective? Why are more companies turning to a “mobile first” strategy to capture tech savvy boomers on the go? All of these topics and more will be explored at the 10th Annual What’s Next Boomer Business Summit, taking place on March 12, 2013 at the Hyatt Regency Chicago in Chicago, IL.

“The ways that boomers and seniors are adopting new technologies – whether it’s mobile devices, social media, or home care technology – has been evolving at such a fast clip that it’s hard for marketers to keep up,” said Mary Furlong, CEO of Mary Furlong & Associates and executive producer of What’s Next. “The beauty of this conference is that it brings together experts who have the very latest data, insight, and case studies to help marketers pivot in the direction their customers are going. The value attendees will gain for the time and money they spend at this event will yield remarkable dividends in both the near and long term.”

In the “Tech Trends and the Boomer Senior Market” session, Boomer and senior market analysts will discuss the latest data about technology adoption, including aging in place, use of Internet, smart and cell phone, telehealth/remote monitoring, caregiving, communication and engagement applications, home care technology and next generation emergency response systems.

For businesses looking to reach international audiences, “The Future of Global and Digital Boomer Consumers” session will explore global trends on boomer and senior consumer spending and offer insights about surprising and dramatic shifts in their media use. A session specifically dedicated to mobile technology, “Marketing through Mobile: Future of E-commerce, Gaming and the Mobile Wallet,” will show attendees how gaming, the mobile wallet and mobile video are changing the way Boomers live, play, work and spend and how businesses can maximize their return on marketing investments with mobile messaging.

The What’s Next Boomer Business Summit is also hosting its first Mobile Apps Smackdown this year. The competition will pit developers of innovative mobile apps across several industries including travel, health and wellness, finance, social media, education, hobbies, entertainment, news, commerce, local, search and social against each other for top honors. The five finalists will compete before a panel of judges comprised of leaders in the fields of aging, product development and venture capital. The winner will receive a cash prize plus meetings with potential investors and CEOs who have successfully taken aging products to market.

In addition to presenting their app at the event, finalists will also receive complimentary exhibit space to showcase it during the entire conference.

The speakers who will present on technology related topics at What’s Next include:

  • Jody Haneke, president, Haneke Design
  • Jeff Hasen, chief marketing officer, Hipcricket and author, Mobilized Marketing: How to Drive Sales, Engagement and Loyalty through Mobile Devices
  • Gary Kaye, founder and chief content officer, In the Boombox
  • Mike Lee, senior advisor, Digital Strategy, AARP
  • Mary Meehan, co-founder, Panoramix Global
  • Greg O’Neill, director, National Academy on an Aging Society
  • Laurie Orlov, founder, Aging in Place Technology Watch

Every year, What’s Next brings together the country’s leading baby boomer strategists and marketers at an event designed to introduce new research, products and services that truly represent what is next in the Boomer market, and this year is no different.

Attendees can expect to gain insight into the latest baby boomer research, market strategies, and success stories and connect with thought leaders, brand managers and entrepreneurs who are shaping the Boomer market. During the Age Beat Luncheon, attendees will have the chance to interact with leading analysts, bloggers, authors and age beat reporters. Attendees will also have the opportunity to network with decision makers who get deals done.

The 2013 What’s Next Boomer Business Summit sponsors include AARP, Bissell, Caregiverlist, Inc., CareLinx, Caring.com, Clear Writing Solutions, EmergencyLink, FaceTime Strategy, FloridaBlue, Link-age, Inc., Great Call, Inc., Home Instead Senior Care, Innovate LTC, Lotsa Helping Hands, MetLife Mature Market Institute, Responsemine Interactive, Silverado Senior Living, SilverRide, Starkey Hearing Technologies, Therapy Tubs, Vibrant Nation.com, The Hartford, and UnitedHealthcare.

For a full list of speakers, registration information, and the latest event updates, visit http://www.whatsnextsummit.com.

About What’s Next Boomer Business Summit
The 10th Annual What’s Next Boomer Business Summit is produced by Mary Furlong & Associates. The Summit is affiliated with the American Society on Aging (ASA) Aging in America Conference, being held on March 12 – 16, 2013 in Chicago, IL.

About Mary Furlong & Associates
Founded in 2003, Mary Furlong & Associates (MFA) works with companies seeking to capitalize on new business and investment opportunities in the Baby Boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong, Ed.D., the firm's founder and CEO, has guided the offline and online 40+ market strategies of leading corporations and non-profit organizations for more than 20 years. In 2011, Furlong was honored as one of the top 100 Women of Influence by the Silicon Valley Business Journal. Furlong is Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business, and previously founded SeniorNet and ThirdAge Media. Her latest book, Turning Silver into Gold: How to Profit in the New Boomer Marketplace (FT Press), was published in 2007.

More information is available at http://www.maryfurlong.com.

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Michelle Bauer
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