Tapad’s Latest Innovation: Video Across All Screens, Now Out of Beta

As the Leading Providers of Unified, Cross-Device Advertising Solutions, Tapad’s New Video Offering Enables Advertisers to Deploy, Connect and Measure Video Ad Campaigns Across All Screens for the First Time

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“After several successful campaigns with some of the largest advertisers in the U.S., we are pleased to take our cross-device, video ad delivery offering far and wide,” said Founder and CEO, Are Traasdahl.

New York, NY (PRWEB) February 25, 2013

Tapad (http://www.tapad.com), the leading providers of unified cross-device advertising solutions, has now formally added video across screens to its offering. Today, the company announced the release of its video product out of beta, enabling all advertisers to reach consumers in a unified way across all three screens, buy desktop, mobile and tablet video inventory on the Tapad platform, and effectively measure cross-device campaign conversion.

“After several successful campaigns with some of the largest advertisers in the U.S., we are pleased to take our cross-device, video ad delivery offering far and wide,” said Founder and CEO, Are Traasdahl. “The brand lift and holistic view we’re able to deliver has gotten a terrific response so far, and given the rising trajectory of ad spend in video*, we are well-positioned to meet demand and address a real market need.”

Tapad’s video product enables advertisers to:

  •     Reach their audiences with Tapad's quality desktop, mobile and tablet video inventory
  •     Use video in their unified cross-device marketing strategies
  •     Measure viewer conversion rates across computers, tablets, smartphones and connected TVs

For more information about Tapad or any of its cross-device advertising solutions, please visit http://www.tapad.com.

*In 2013, eMarketer projects that 23 percent of online ad dollars will go to video.

About Tapad
Tapad Inc., is an ad technology firm renowned for its breakthrough, unified, cross-device advertising solutions. The company offers the largest in-market opportunity for advertisers to address the new and ever-evolving reality of media consumption on smartphones, tablets and home computers. Employed by a majority of Fortune 500 brands, Tapad's proprietary cross-platform audience buying technology provides an accurate, unified view of consumers across all screens. Tapad is backed by major venture firms and “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade” (TechCrunch). Tapad is based in New York and has offices in Chicago, Detroit, Los Angeles, Miami and San Francisco.


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