Internet Marketing Company fishbat, Inc., Responds to the President’s Use of Social Media

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The possibility of having a more direct conversation with voters is attracting politicians to utilize social media. The digital marketing firm fishbat, Inc. responds to this strategy, commenting on the way that social media is changing how politics function.

On February 26, Internet marketing company fishbat, Inc. responds to a recent article from The Daily Beast discussing President Obama and Vice President Biden's utilization of social media to discuss policies with citizens.

Vice President Joe Biden held a Facebook event during which he talked directly with voters about gun control, a hot-button issue in Washington. While some journalists are concerned that this move is a way for the White House to field easy questions from voters rather than dealing with reporters who are more familiar with their politics, White House spokesman Josh Earnest told the Daily Beast that this is not the case, saying that social media interaction will not replace traditional press conferences.

“These social-media outlets are the source of news for a large number of Americans. This gives the president and vice president a unique opportunity to have a two-way conversation with [voters], and gives Americans an opportunity to offer some feedback,” Earnest went on to say in the article.

One week before Biden’s Facebook event, President Obama had a Google Hangout, in which several people can video chat simultaneously. Obama used this to field questions from ordinary people. While it attracted a lot of attention, connecting with citizens via the Internet is hardly a new strategy for this administration. According to the article, “Obama has answered questions posted on Reddit, offered 140-character responses to people on Twitter, and had his campaign post behind-the-scenes pictures on Instagram.”

“This is the first presidential administration that has had to deal with social media as a go-to source of news among American citizens,” said Scott Darrohn, COO of fishbat. “I think social media definitely offers politicians a way to become more transparent to voters, so why not use it?”

Darrohn went on to say that social media will become an even bigger tool in upcoming elections, not only for presidents and congressmen, but for local politicians as well. “Social media was already a big tool in the last presidential election, and it will be interesting to see how its use evolves in politics in the future,” Darrohn added.

fishbat, Inc. is a full-service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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