The combination of having a social media presence coupled with a robust customer management tool, is a smart, aggressive move for financial institutions looking for results,”
Louisville, KY (PRWEB) February 27, 2013
BSG Financial is excited to announce its partnership with Insight CRM Solutions. BSG will provide sales and marketing expertise for Insight’s newly developed permission- based electronic marketing programs, designed specifically for financial institutions. These two new programs, Social IQ and Insight IQ are both web-enabled software systems that provide the following benefits:
Social IQ is a great solution for financial institutions to reach out to its customers while meeting compliance requirements proposed by FFIEC.
Insight IQ is a robust customer management tool that allows financial institutions to develop and market products based on real-time data.
Think about the times that negative news has been posted on Facebook and Twitter when financial institutions make changes without communicating with customers? Now, think about the opportunities that present themselves when customers can depend on the brand and integrity of an institution.Social IQ enables FI's to get ahead of the customers and keep them informed and engaged. Informed customers are instrumental in product development, brand building and the community. It’s important to equip the customers with information and products. Customers expect to be involved and can be -- because of Social IQ.
Social IQ is lets customers know that FIs are transparent and easy to do business with. Building customer trust and confidence using Social IQ demonstrates good business practices, given the business climate. Additionally, Social IQ, offers an important component that is critical within the way people do business today. For most successful companies, social media is not optional; it’s required. That’s why this program is an attractive business solution. It gives FIs the ability to instantly send messages across a variety of platforms including: e-mail, print and social media networks; it provides targeted search capabilities, conducts reputation analysis, determines brand awareness, and much more.
The compliance regulations on social media are in the works and the FFIEC expects financial institutions to act responsibly.
“There’s a huge upside to social media for financial institutions that embrace it,” said Barrett Nichols, CEO of BSG Financial. “There’s a real opportunity to capitalize on it by becoming much more creative and responsive in targeted offerings. Both Social IQ and Insight IQ now make this possible. It is a low cost solution with a high ROI for all financial institutions.”
Insight IQ provides a robust customer relationship managing tool that helps banks analyze individual customer relationships by predicting behavior. The program collects and analyzes customers’ information that reveals their need for future financial products and services. Its methodology is proven as its marketing strategies have been successfully used by industry giants such as Amazon, Target and Walmart.
The program allows financial institutions to market permission-based e-mails to its clients by delivering promotions. It’s an excellent way to reach a large number of customers both quickly and efficiently. Banks can save thousands of dollars by eliminating printing and postage. It’s also customer friendly. Recent consumer surveys report that 77% of all consumers, regardless of age, prefer to access information on-line.
“Insight IQ is a definite plus for financial institutions that are interested in increasing profits by targeting customers in a timely manner,” continued Barrett Nichols. “Customer's want information both instantly and conveniently. Think about it, what’s more convenient than a smart phone?”
One of the unique features of Insight IQ is its ability to measure advertising campaigns. Historically, there hasn’t been a meaningful way to measure if the marketing of a program were successful. Insight IQ is changing that. It measures the outcome of messages, creating opportunities for banks to utilize new methods to increases cross-selling opportunities. Insight IQ also reduces the time employees spend on manual processes. It drives customers with specific needs to your products, creating more time to capitalize on these profitable opportunities, all while reducing printing and postage expenses.
Nichols concluded by saying, “Time is money and Insight IQ provides a quick snap shot of customer data. It automatically tracks the response to each e-mail promotion, and calculates the ROI for the marketing strategies.”
Learn more about Insight IQ or Social IQ:
Please contact Hank Thompson – BSG Financial LCC, Executive Vice President, Business Development (866) 274-8900 x230
About BSG Financial
BSG Financial is nationally recognized for its innovative, profit enhancing programs, especially for the financial industry. The company offers CourtesyConnect©, the industry’s first Cloud-based overdraft management system with dynamic limits, Re$ubmitIt©, the BESTcompliant, electonic check recovery service, Sale/LeaseBack©, a program to help banks and credit unions generate Tier I captial from non-earning, depreciating assets, ExpenseMark©, a cost reduction program with a component to maximize CORE services and pricing, and Social IQ/Insight IQ, solutions to capitalize on social media and compliance.