Just in Time for Heart Health Month, BuzzBack and The American Heart Association Release New Charitable Giving Study

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Financial Transparency a Motivating Factor in Women’s Decision to Give

www.buzzback.com

Heart disease is now the #1 killer of women and Go Red’s efforts to raise awareness is clearly needed. We are happy to support this research effort.

BuzzBack, an innovator in market research, and The American Heart Association, the largest voluntary health organization fighting heart disease, today announced more than three quarters of women would like to see where their donated money really goes, and other new findings from a comprehensive study conducted in partnership with AHA’s Go Red For Women Campaign. The new study reveals women’s general behaviors, attitudes, drivers and perceptions around charitable giving.

Over 500 women across the US participated in the research, focused at understanding how to better drive support for the Go Red For Women Cause, the heart of which aims to dispel the myths and raise awareness of heart disease as the number one killer of women. Of women surveyed:

  •     77% would like to see where their donated money really goes
  •     68% give because they want to feel they are changing someone’s life
  •     Only a quarter say they respond to friends and family direct requests
  •     76% donated goods to charity
  •     Animal welfare and children’s causes topped the list of categories to which women give their time and money

BuzzBack partnered with Go Red For Women to show support for their mission to have a passionate, emotional, and social initiative designed to empower women to take charge of their heart health.

Carol Fitzgerald, President of BuzzBack states, “As a women owned business and employer of many women, I think it is important that we support organizations whose sole mission is to raise awareness about women’s health issues. Heart disease is now the #1 killer of women and Go Red’s efforts to raise awareness is clearly needed. We are happy to support this research effort.”

For more information, visit http://www.buzzback.com or click here to view our infographic based on our Charitable Giving study.

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Melanie Degnan
mdegnan@buzzback.com
646.315.7560
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