APT Launches Revamped Interface to Design Real World Business Experiments

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Applied Predictive Technologies (APT), the world’s largest pure-play, cloud-based predictive analytics software company, today announced the release of its revamped “Test Design” interface, allowing business executives to quickly plan how to test new business ideas in a subset of their network before rolling them out.

Applied Predictive Technologies (APT), the world’s largest pure-play, cloud-based predictive analytics software company, today announced the release of its revamped “Test Design” interface, allowing business executives to quickly plan how to test new business ideas in a subset of their network before rolling them out. The release is a part of the launch of APT’s Test & Learn Management Solution Platform version 8.7, used by over 80 of the world’s leading organizations.

By testing new initiatives, business executives can de-risk the process of innovation. Leading organizations use APT’s Test Design tools to determine the minimum number of locations, customers, or markets needed to accurately measure the impact of new business initiatives. The user-friendly interface also determines the most representative set of test locations within an organization’s network to ensure a predictive analysis.

Announcing the release, Mark D’Agostino, Senior Vice President at Applied Predictive Technologies, explained that, “We are continually seeking ways to improve our business solutions and increase profitability for our clients. The revamped Test Design interface will allow our clients to save significant time, effort, and capital by avoiding two costly pitfalls of real world experimentation: results that are not statistically significant due to testing in too few locations or, on the other hand, having to unnecessarily deploy a lot of resources and test in too many locations just to ensure statistical validity.”

APT’s business solution will be utilized by the world’s leading organizations, including Walmart, CVS, Walgreens, PNC, Hilton, Subway, and Anheuser-Busch InBev, across retail, restaurants, hospitality, manufacturing, and financial services industries. For more information, please visit http://www.predictivetechnologies.com.

About Applied Predictive Technologies (APT)

APT is the world’s largest pure-play cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio features the world’s best known brands, including Walmart, Staples, Lowe’s, American Greetings, Victoria’s Secret, Hilton Hotels, and others. APT has offices in Washington, D.C., San Francisco, London, and Taipei. Visit http://www.predictivetechnologies.com to learn more.

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