Mayo Clinic Center for Social Media’s Lee Aase Traces Social Media’s Evolution in Healthcare at 4th M2W®-HW™ – The Marketing Health & Wellness to Women Conference

“Bringing the Social Media Revolution to Health Care” will be presented at M2W-HW - The Marketing Health & Wellness to Women Conference, by Lee Aase, Director, Center for Social Media, Mayo Clinic. Aase will share Mayo Clinic’s vision to move social media use beyond marketing, applying these revolutionary tools to improve health and health care for people everywhere.

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Lee Aase, Director, Center for Social Media, Mayo Clinic

Lee Aase, Director, Center for Social Media, Mayo Clinic

The social media revolution is the defining communications trend of the third millennium... Organizations of all types... should proactively explore how they can use these tools creatively to accomplish organizational objectives.

Chicago, IL (PRWEB) February 26, 2013

Lee Aase, Director of the Mayo Clinic Center for Social Media, will give a presentation, “Bringing the Social Media Revolution to Health Care” to the health and wellness executives attending the 4th M2W®–HW™ - The Marketing Health & Wellness to Women Conference, April 18, 2013, Hard Rock Hotel, Chicago. He will share how Mayo progressed naturally from traditional media relations, to direct-to-consumer news delivery, to giving patients a platform for their stories.

Aase’s session will describe the steps taken, safeguards developed and concrete results achieved. He will share Mayo Clinic’s vision to move social media use beyond marketing, applying these revolutionary tools to improve health and health care for people everywhere.

Aase explained, “The social media revolution is the defining communications trend of the third millennium. From blogs to Facebook to Twitter to YouTube, the power of worldwide broadcasting and publishing is now available to anyone. Organizations of all types need to at least take into account how these technologies are likely to affect them. Better yet, they should proactively explore how they can use these tools creatively to accomplish organizational objectives.”

About M2W®-HW™

Part of Women Mean Business!™ Week, M2W®-HW™ is the world’s premier conference on marketing health and wellness to women. Since its founding in 2009, the event has been attended by hundreds of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories in the health, wellness and pharmaceutical industries. The M2W®-HW™ program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction. Sponsors for the 2013 conference include Associate Sponsors: United Healthcare, WebMD,Society for Women’s Health Research, Express Scripts, Iron Girl and Mayo Clinic Center for Social Media; Affiliate Sponsors: WomenHeart, Bcureful and American Association of Caregiving Youth; and Showcase Sponsors: Lifescript, Women’s Health Foundation, Snippies and Carolina Pad. M2W®-HW™ is wholly owned, managed and produced by PME® Enterprises, LLC. 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

About PME® Enterprises, LLC:
PME® is a sales and marketing agency with a special emphasis on events. PME® offers a background including over 30 years of both trade and consumer event development and production. PME®’s specific skills include: advertising, conference, exhibit and sponsorship sales; content development and consultation for meeting programs; sales consultation; custom events and meetings, event marketing and promotion; event production and management.


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