“Tapad is committed to providing an accurate, unified view of consumers across all devices and we are honored that OnMedia has recognized how these efforts drive strong value to the advertisers and clients we serve," said Founder and CEO Are Traasdahl.
New York, NY (PRWEB) February 26, 2013
Tapad (http://www.tapad.com), the leader in cross-device ad technology, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Tapad was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Tapad and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on March 19th, 2013, at the Sentry Center in New York City.
“This year’s OnMedia 100 is looking beyond dominating the advertising and public relations sectors. These disruptors are taking on e-commerce with a bright, new outlook. With the massive adoption of smartphone and tablet technology, the world of retail and commerce is embracing new ways to connect consumers with the products they desire. Micro payments, social commerce, and tap-and-pay are just some of the new payment paradigms that are ripping apart the established norm, both in stores and on the Web—and the OnMedia 100 companies are leading the charge.” says Tony Perkins, founder and editor of AlwaysOn. “This year’s OnMedia 100 winners are opening up new sources of commerce, especially in the fashion industry, bringing new ways for designers and retailers to connect with their target audiences. Back-end data evolution further helps to put the best products into the hands of the people trying to discover them. With the number of innovative ideas on the horizon, the digital media marketplace is poised to experience even more growth and positive disruption during the next year.”
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.
“We are thrilled to be recognized as an OnMedia 100 company,” said Founder and CEO Are Traasdahl. “Tapad is committed to providing an accurate, unified view of consumers across all devices and we are honored that OnMedia has recognized how these efforts drive strong value to the advertisers and clients we serve.”
A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website: http://www.aonetwork.com/AOStory/Announcing-2013-OnMedia-100-Top-Private-Companies
For more information about Tapad, please visit http://www.tapad.com.
# # #
Tapad Inc., is an ad technology firm renowned for its breakthrough, unified, cross-device advertising solutions. The company offers the largest in-market opportunity for advertisers to address the new and ever-evolving reality of media consumption on smartphones, tablets and home computers. Employed by a majority of Fortune 500 brands, Tapad's proprietary cross-platform audience buying technology provides an accurate, unified view of consumers across all screens. Tapad is backed by major venture firms and “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade” (TechCrunch). Tapad is based in New York and has offices in Chicago, Detroit, Los Angeles, Miami and San Francisco.
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, AlwaysOn Australia, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.