New Survey Says 50% of B2B Sales Organizations Plan to Increase Spending on Sales 2.0 Technology Solutions

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Initial data from the 2013 Sales 2.0 Impact Survey indicates that B2B sales leaders consider sales technology a crucial asset. A full analysis of survey data will be discussed live at the Sales 2.0 Conference in San Francisco on April 8-9.

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70% of sales organizations believe Sales 2.0 solutions will be 'very important' or 'critical' to achieving their 2013 objectives.

Sales Dot Two Inc. today announced initial findings of its 2013 Sales 2.0 Impact Survey. The survey polled 171 respondents (including sales leaders, sales operations managers, and sales professionals) across a variety of industries. Questions examined buying and usage patterns of Sales 2.0 technology solutions in B2B sales organizations.

Initial data reveals that sales leaders believe Sales 2.0 tools are crucial part of their 2013 strategy. Specifically, 50% of sales organizations plan to increase spending on Sales 2.0 solutions in 2013; and 70% of sales organizations believe Sales 2.0 solutions will be “very important” or “critical” to achieving their 2013 objectives.

Conference organizers say an estimated 2,000 SaaS-based selling solutions have appeared on the market since the “Sales 2.0” trend started in 2006. The Sales 2.0 Impact Survey is the first of its kind to consider SaaS solutions from a buyer perspective.

“Clearly it’s time to start examining the impact of this growth and explore how Sales 2.0 technology purchases are contributing to top line results for B2B sales teams,” says Larissa Gschwandtner, events director for the Sales 2.0 Conference.

A deeper analysis of survey results will be revealed at the Sales 2.0 Conference on April 8 by host Gerhard Gschwandtner in his opening keynote address, “Reaching Maximum Sales Potential: Capitalizing on Sales 2.0 Trends in 2013.” Registered attendees of the conference will receive a complimentary report based on survey findings.

The survey identifies:

  •     How sales organizations are supporting implementation of Sales 2.0 technology,
  •     Which departments are involved in making purchasing decisions for Sales 2.0 technology,
  •     Factors affecting successful implementation of Sales 2.0 technology, and
  •     How sales organizations are measuring the success of Sales 2.0 technology.

The Sales 2.0 Conference is the number one industry event devoted to excellence in leveraging Sales 2.0 solutions. The Sales 2.0 Conference focuses on the challenges and concerns of B2B sales and marketing executives. Get updates via Twitter @Sales20Conf #s20c.

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Larissa Gschwandtner
Selling Power
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