Push to Walk Revamps Their Mission and Tagline

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Push to Walk, a local nonprofit, received guidance from the Rutgers School of Social Work, Center for Nonprofit Management and Governance to develop a Strategic Plan including an updated mission statement and tagline.

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The Rutgers team had helped us do what would have taken us a great deal of time to accomplish on our own and for that we are extremely grateful.

Saturday, February 2, 2013 the key stakeholders at Push to Walk and a team of staff and students from the Rutgers School of Social Work, Center for Nonprofit Management and Governance held a Strategic Planning retreat to cultivate a plan and provide direction for the nonprofit in years to come.

In Push to Walk’s six years it has evolved and continues to grow as an organization. Upon opening, the idea was to specialize with the spinal cord injury community, but the list of clientele now includes those with Multiple Sclerosis, traumatic brain injuries, stroke, and other forms of paralysis. The group decided the nonprofit’s mission statement and tagline needed to be updated first to steer the future of Push to Walk in the proper direction.

After brainstorming the tag was updated to “Redefining possibilities for the spinal cord injury and paralysis community,” which more accurately represents who the nonprofit caters to. The group decided the mission statement needed to be shorter and easily understood. Satisfaction ensued when retreat participants formulated “Push to Walk is an organization that provides individualized workouts and resources to people with spinal cord injuries and other forms of paralysis to optimize current quality of life and to prepare for future medical advancements” as the new mission.

The team of staff and students from Rutgers commented on their experience working with Push to Walk saying, "We were impressed with the commitment and passion of this small yet critically important nonprofit organization. They were responsive and thoughtful in their approach to analyzing where they are now, where they want to go and how best to make the changes needed to provide optimum benefit to individuals with spinal cord injuries and other forms of paralysis."

As a group, much was accomplished throughout the day and “the Rutgers team had helped us do what would have taken us a great deal of time to accomplish on our own and for that we are extremely grateful,” says Push to Walk Founder, Cynthia Templeton.

Donation opportunities are available on the Push to Walk website: http://www.pushtowalknj.org. For more information, please contact Stephanie Lajam at (862) 200-5848 or slajam(at)pushtowalknj(dot)org.

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About Push to Walk
Founded in 2007, Push to Walk is an organization that provides individualized workouts and resources to people with spinal cord injuries and other forms of paralysis to optimize current quality of life and to prepare for future medical advancements. It is the only program of its kind in the New York- New Jersey area. Push to Walk’s rigorous one-on-one workout approach challenges clients to reach their personal goals and achieve maximum independence, leading to greater success and fulfillment in their personal and professional lives. Push to Walk is only able to cover about 65% of its operating costs through client fees, and relies on grants and fundraising events to help make up the difference. A 501(C)3 non-profit, Push to Walk is located in Riverdale, New Jersey. Visit http://www.pushtowalknj.org to learn more.

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Stephanie Lajam
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