The new Steaz aesthetic makes choosing a healthy and refreshing beverage easier than ever by communicating at-a-glance the unique differences between each product and flavor.
Doylestown, PA (PRWEB) February 26, 2013
Steaz, a leading natural beverage company, revealed its entire line of rebranded packaging today. Now all Steaz USDA Organic, Fair Trade Certified™ energy drinks, iced teas, and sparkling green teas come in vividly illustrated recyclable aluminum cans which cohesively reflect the brand’s core values and clearly indicate organic or zero calorie and flavor. The Steaz.com website also relaunched with the new look today.
Newly rebranded Steaz will start hitting store shelves now through April, when the previous brand packaging will be entirely phased out. Plus, in response to popular demand, Steaz Sparkling Green Tea will be entirely zero calorie and sold in these delicious flavors: Black Cherry, Blueberry Pomegranate, Raspberry, Blood Orange and introducing two new flavors: Root Beer and Steazy Cola. Earlier this year, Steaz transitioned to a 100% green tea-based beverage portfolio, representing Steaz’s commitment to providing consumers with the best tasting, highest quality green tea-based beverages.
“Steaz has evolved over 10 years and today’s new packaging and web redesign reflects this while maintaining the core principals of organic, fair trade and green tea that Steaz was founded on,” said Steven Kessler, Steaz Co-Founder. “The new Steaz aesthetic makes choosing a healthy and refreshing beverage easier than ever by communicating at-a-glance the unique differences between each product and flavor.”
Vancouver-based strategic imagination firm, Toolbox Design, led the rebranding project and is excited to see its designs land on store shelves and online.
“The new packaging aesthetic brings a whole new vitality to the line. We love how vivid the new look is. The intense colors and natural elements like green leaves and fruit give new life to the can,” said James Ducommun, President and Owner of Toolbox Design. “It was all hand-illustrated, so the aesthetic has a truly human touch - and a lively, thirst-quenching feel. The effect feels soft and alive, but intensely vibrant. It’s nature itself – only better. Just like Steaz."
About Steaz (http://www.steaz.com)
Steaz makes all-natural USDA Certified Organic and Fair Trade Certified™ Steaz Iced Teas, Sparkling Green Teas and Steaz Energy drinks and shots. According to SPINSscan Natural (compiler of Natural channel grocery data), Steaz is the best-selling organic energy drink brand in the U.S., based on total dollar sales. Steaz is sold nationwide in Whole Foods Markets and other natural, specialty, and retail grocery stores. Founded in 2002, the Steaz company culture is steeped in triple bottom-line business practices focused on the core values of People, Planet & Profits for its Fair Trade farmers. Steaz is a subsidiary of The Healthy Beverage Company based in Doylestown, Pa. For more information visit steaz.com
Ann Flower/Tom Sellwood | 310.305.7169 | ann(at)annflowerpr(dot)com / tom(at)annflowerpr(dot)com
Tanis Tsisserev | 604.841.8095 | tanis(at)t2communications(dot)ca