Valley View Casino & Hotel Enhances Player Loyalty Program with Playersoft Mobile Enrollment

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Valley View Casino and & Hotel has launched Mobile Enrollment from Playersoft Technologies to allow casino staff to quickly and easily sign up guests for the Casino casino’s Players Club anywhere on the casino floor.

Valley View Casino & Hotel has launched Mobile Enrollment from Playersoft Technologies to allow casino staff to quickly and easily sign up guests for the Casino casino’s Players Club anywhere on the casino floor. Mobile Enrollment allows operators to extend the reach of the Players Club and enhance guest service by using an iPod touch to bring the sign up experience right to the guest, making enrollment quicker, easier and more accurate.

“Valley View Casino and Hotel has earned the reputation of providing exceptional service to our guests and Mobile Enrollment enables us to further that service by eliminating the need to stand in lines to enjoy the benefits of our outstanding Players Club program,” said Todd Jackson, Vice President of Information Technology at Valley View Casino & Hotel. “Using the latest technology to increase guest service and satisfaction is something we are always excited about and that makes Playersoft a great company to work with because they provide exceptional technical skills, without forgetting that excellent service comes first.”

Mobile Enrollment’s open design interface allows for quick and simple integration with any casino player tracking system, transforming the sign up process from several minutes at a club booth to just a few seconds anywhere on the casino floor with the simple swipe or scan of a drivers license. Bringing the club directly to the guest enhances the level of service and allows the operator to increase membership quickly and easily while reducing lines at the Players Club.

“Mobile Enrollment is more than just taking the players club mobile, it improves data accuracy, extends the reach of the player loyalty program and improves guest service, while creating a sign up process that is faster and more intuitive for the casino staff,” said Tony de Leon, President of Playersoft. “Mobile Enrollment allows the casino operator to increase carded play, and reach the guests who otherwise might go unnoticed.”

“We’ve received great interest and response from casinos all over the country, and having our product adopted by a highly respected, service oriented property like Valley View Casino & Hotel further validates the direction of our products to provide staff with the tools they need to deliver exceptional customer service.”

Mobile Enrollment also features an offline mode allowing staff to reach out to players at offsite events, adding even greater reach for new player acquisition and furthering the player’s experience.

Playersoft Technologies was established with a mission to help casino operators improve the players gaming experience, increase player retention and profitability.

Valley View Casino & Hotel, Southern California’s premier gaming destination, combines the thrill of San Diego’s only Certified Loose slots and all of your favorite table games with beautifully appointed rooms, seven delicious restaurants and first class guest service. The casino hotel features 12 Luxury Suites and 96 Deluxe Rooms all featuring breathtaking views and complimentary poolside breakfast. To enjoy the casino, hotel and restaurants, guests must be 21 or older. For more information about Valley View Casino & Hotel or to book a reservation please visit the mobile-friendly ValleyViewCasino.com or call 760-291-5500.

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Larry McCoy, VP Sales/Business Development
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